New Zealand brewing business enters Australian market as love for craft beer grows

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With the growth of the craft beer industry skyrocketing, a globally awarded brewer has just landed in Australia and is set to revolutionise the brewing world and small brew industry.

Production of craft beer in Australia has seen rapid growth with the sector experiencing a 9.5 percent year-on-year growth from 2011-2016.

The WilliamsWarn BrewMaster is the world’s first all-in-one personal brewing appliance; making cold, clear, perfectly carbonated, professional quality beer in seven days, just like a modern brewery.

Professional beer connoisseur and co-inventor of the personal brewery, Ian Williams, says the business is focused on growing the brand in the Australian market.  

“The trend towards bespoke flavours and unique beer styles is a trend driven by consumer demand, and it marks a new era for the beverage industry.  I’m excited to see this movement continue to skyrocket in Australia,” said Ian Williams.

Introducing a new category into the beer market, the invention was designed by two New Zealand friends to improve the quality of the home brewing industry and the business is focused on growing the brand in the Australian market.  

“As a Kiwi company, establishing the brand in Australia has always been on the agenda for us. We’ve got some aggressive growth plans in place this year as a result of the success of our business to date,” said Williams.

“We’re looking forward to welcoming more beer thinkers to our family of brewers and sharing our passion for beer with the Australian community. As a professional beer taster by trade, it’s fantastic to see the craft beer industry continue to grow and attract more customers.”

“The trend towards bespoke flavours and unique beer styles is a trend driven by consumer demand, and it marks a new era for the beverage industry. I’m excited to see this movement continue to skyrocket in Australia,” added Williams

WilliamsWarn has 14 beer kits and a cider kit that all match styles from the BJCP (Beer Judge Certification Program) Style Guidelines, as well as advanced recipes explaining how to add extra hops and malts to make more beer styles.  

“Once brewers get familiar with the product, it’s easy to create unique recipes and flavours. The BrewMaster gives consumers the option to take creative control of the process while producing the same quality beer as larger scale brewer.”

“While many people start home brewing, a large percentage don’t stick with it due to the lengthy process and issues such temperature control, sediment removal and infection prevention they are faced with.”

Chloe Potvin
Chloe Potvin is a contributing small business writer for Kochie's Business Builders.