New City of Sydney guides show what customers want from your business

- June 7, 2018 < 1 MIN READ

Ever wondered why people visit your local shopping precinct and what they expect from a visit to your neighbourhood and small business? Well, the City of Sydney has you covered. For the first time, the council has released in-depth data about local business precinct customers, their buying habits and experiences.

The City has drawn on data collected from over 6000 respondents which consulted international guests, domestic visitors and Sydney residents to provide a snapshot of who, how and why they visited an area. It also reveals how visitors mode of transport to the precinct and how they spent their money.

Unsurprising for Sydney foodies, the research found that eating out and drinking coffee were the most common activities across all City of Sydney neighbourhoods. This goes for visitors of different ages and social backgrounds, no matter where they have travelled from. But what you may not know, is 3 out of 4 people go online to find out what to do first.

“For the first time, we have a detailed understanding of consumer behaviour in our villages over an 18 hour period,” City Business Manager, Lara Wolski said.

“This information will really help businesses make informed decisions on staffing, pricing and ways in which they can diversify their business to better suit their customers.”

See data profiles (visitor score cards) for:

Or, download the full visitor survey report.

Popular in the network