New AusMumpreneur partnership focuses on helping women succeed in business

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A new partnership between AusMumpreneur and St. George Banking Group has seen the launch of a business school for women looking to kickstart their own company and acquire the skills they need to succeed.

Women are the heart of the small business community with around 700,000 women owning and operating a small business in Australia. Of these, nearly around 50 percent have a dependent child. Despite more mothers getting into business Australia falls short on the overall number of women in enterprise among OECD countries.

AusMumpreneur is the peak body for mums in business and is passionate about helping women to reach their full potential as business owners. The Women’s Business School looks to create successful and profitable businesses that allow women to have more time with their family, better flexibility, professional fulfilment and more financial independence.

AusMumpreneur co-founder and former teacher Peace Mitchell said, “We are committed to inspiring women to reach their full potential by connecting them with the support they need and the education and skills required to build and grow a successful business.”

“My sister Katy and I really struggled when we were starting out in business, we had big ideas, passion and enthusiasm in spades but without the support of a network of other business owners around us, little experience in sales and marketing and the isolation of working from home, it was difficult to get our ideas off the ground.

“This is the program we wish existed when we were starting out. The teachers and mentors are all accomplished businesswomen from a range of industries, we believe you need to ‘See it to be it’ and successful yet relatable role models are an important element of this program,” Mitchell explained.

Stuart Zalunardo, St. George Bank’s Head of SME said, “St. George is proud to partner with AusMumpreneur and invest in the Women’s Business School so we can help provide mums with banking support and all the right tools to start, prosper and grow a business.”

Research has found that balancing a business with raising a family is the biggest barrier to starting a business for 60 percent of mums, well ahead of other drawbacks such as limited access to funding 28 percent.

“With this in mind, the Women’s Business School courses includes modules on time management and work life balance, with advice and inspiration from other women who have made it work, something other business courses overlook,” said Zalunardo.

The Women’s Business School is a six month program designed to give new and aspiring business owners the business acumen and financial literacy they need to create a successful and profitable business.

Chloe Potvin
Chloe Potvin is a contributing small business writer for Kochie's Business Builders.