Mums & Co. launches Covid-19 crisis support for business mums

- March 26, 2020 2 MIN READ

In response to the coronavirus crisis Mums & Co. cofounder Carrie Kwan has launched the Mums & CoVID19 initiative. Describing it as a national task force to support the nation’s 345,000 business-owning mothers, Kwan hopes it will provide mums in business an immediate support network of experts.

Kicking off today, the Mums $CoVID19 taskforce will provide expert coverage and business support for members wherever they are, whenever they wish, whatever the size, sector or location of their business.

Resources will include setting up for remote working success with children; making difficult judgements; business law and negotiating losses in times of crisis; safeguarding your health; and technical virtual support.

In the first phase the Mums & CoVID19 Taskforce will deliver:

  • Interactive webinars led by experts inviting community participation at 1100 AEDT daily.
  • Accessible anytime, anywhere COVID19 content and resources via an AI driven chatbot.
  • Access to business and industry advisors via 1:1 and office hours online sessions.
  • 3 months complimentary access to Mums & Co Membership benefits (valid to end Financial Year 30 June 2020).

Kwan says planning for the short term impact and medium to longer-term business recovery is an enormous opportunity for our community.

“Coming together, we can share vital resources, build camaraderie, and share new ways to come up with a plan and be empowered to manage the dynamic period ahead,” Kwan said.

The Mums & CoVID19 Taskforce making business support accessible to Australian mums includes Jacqui Barrett (Partner, Hall & Wilcox)

Angela Kim (Women in AI Australia Education Ambassador)

Andy Doran (Executive Manager, CGU)

Jo Palmer (Founder & Managing Director Pointer Remote Roles)

Aoife O’Connell (Founder Yarnly.AI)

Emmy Samtani (Co-Founder, Kiindred)

Kwan says further experts will be joining the team in the future including leading players in the corporate partners, community members, small business owners, self employed and sole traders community.

Women in AI Education Ambassador for Australia and Mums & CoVID19 Taskforce champion Angela Kim says, “When you empower mothers, you empower families. If you empower families then you are helping the nation. The situation is unusual but we have come together to provide fast, smart and sustainable practical solutions to this crisis for Australian mothers in business at their great time of need.”

Mums & Co community and Taskforce member Aoife O’Connell is the Founder and Director of SMART team – a Full Service Chatbot & Voice Agency that has developed the Mums & Co chatbot for ‘Mums & Co-VID19’.

Aoife says “This is a responsive tour guide for navigating your business through crisis, providing access to resources and support. As a mother and business owner myself, I know first hand how the difference an immediately accessible, technologically enabled support resource can make”.

Kwan says given that mums in business are often juggling multiple responsibilities the sessions will kick off at 11m each day and be recorded for those who cannot tune in at the time.

All session will have five minutes housekeeping, 15 minute expert insights and overview, 15 minutes interactive Q&A with Mums & Co members across Australia.

The remaining 25 minutes available with the expert and those wishing to continue to stay is to share experiences and continue the conversation online.

Dates, details and more information at  with more sessions to be announced:

  • Friday 27 March; Leveraging technology to stay ahead with Angela Kim (Women in AI Australia Education Ambassador)
  • Thursday 2 April: Negotiating Business Law in times of crisis with Jacqui Barrett (Partner, Hall & Wilcox)

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