Michaelia Cash announces Small Business Digital Champions program

- December 12, 2018 2 MIN READ

Minister for Small and Family Business, Senator Michaelia Cash, has announced the Small Business Digital Champions project. This new government initiative will provide select small businesses from around the nation with a digital transformation valued up to $20,000.

The initiative hopes to provide real-time case studies that will serve as a source of inspiration for the nation’s small business owners, showing them the way to achieve success via digital transformation.

100 small businesses from diverse sectors across Australia will be chosen to receive the digital transformation which will include the hardware, software and digital skills training required for them to thrive in their particular field.

Fifteen businesses will then be selected from the 100 to be highlighted as a “Digital Champion’ and their journey will be captured on camera to inspire other business owners.

The businesses will be mentored by a number of high profile Aussie entrepreneurs including Larry Kestelman – founder of Dodo, Dr Sam Prince – founder of hospitality chain Zambrero and Michelle Bridges – fitness trainer and founder of the online 12WBT Program.

The Australian Small Business and Family Enterprise Ombudsman, Kate Carnell has welcomed the announcement of the Digital Champions program, saying it will encourage small businesses across Australia to understand and make the most of the digital technology options available to them.

“If small businesses are to remain nationally and internationally competitive, they must embrace digitalisation,” Carnell said.

“We’ve found the most common impediments to digital adoption are not knowing where to start, fear of technology, finding the time and understanding the benefits. However, research shows digitally enabled businesses save an average of around 10 hours a week and subsequently increase annual revenue by almost a third.”

Carnell described Digital Champions as a “virtual train-the-trainer initiative”.

“Small businesses will be able to follow the digital progress of other businesses and see what can be realistically achieved in their own business.

“Competence in digital technology is vital to a small business’ growth and their ability to employ.

“The statistics are clearly telling small businesses to embrace the digital world: get online, develop a website, get a social media presence, adopt e-invoicing and identify and use the apps that will make your business work better for you.”

Minister Cash said the Government is committed to ensuring that small businesses have all the support they need to be able to grow and prosper and employ more Australians.

“And that includes helping them go digital so they can fulfil their true potential in the modern economy.

“We are delighted to announce these high-profile mentors as part of this project, who will guide our 15 ‘Digital Champion’ small businesses from different sectors across the economy.”

Speaking of his inclusion as a mentor Larry Kestelman said he was excited to partner with the government on the initiative.

“Small business in Australia has so much potential to grow and change lives through adopting technology. We have nurtured many small businesses including Saisei and ECAL through my own start-up incubator Oxygen Ventures to use digital to grow revenue,” he said.

For more information and to register your interest in being a Digital Champion, a Digital Mentor, or a corporate partner visit:





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