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Australians spent $41.3b online last financial year. That’s almost 10 per cent in growth in one year and we have no reason to believe these staggering numbers are likely to stall in the near future. Just having an ecommerce website isn’t enough. Being online is one thing – being able to harness your ecommerce site so that it maximises your ROI is the key to business success in 2017 and beyond.
Maximise your business returns with these 6 top ecommerce marketing tips for your online business.
1. Conduct a survey
It surprises me how many businesses are reluctant to go straight to their most valuable resource for information: their target market. Conducting a survey is one of the easiest ways to understand and learn what makes your target market tick, while providing crucial information about the user experience you need to be providing. Remember, you never have to make the results of a survey public.
2. Tap into the power of personalisation
It’s crucial to realise that you’re competing with a lot of online noise these days and that your customers have raised the bar in terms of what they expect from you. The more you can personalise their experience, the more likely your conversions are to soar, leading to more long-term, loyal customers. Use your customer’s names in emails wherever possible, send them information that is relevant to them, communicate on their terms and at their level.
3. Use email marketing strategically & effectively
There are a lot of myths about email marketing. We’ve been helping businesses prosper since 1980 and saying that email marketing is one of the most effective marketing methods is no overstatement. As long as it’s used strategically of course. Put together a regular schedule for your newsletters and train your target market so that they know when to expect an email from you. Keep your emails short and sharp and test your subject lines and different send days and times. Similar to Google Analytics, most email marketing platforms such as MailChimp or Active Campaign will allow you to easily obtain those all-important analytics. Use the data wisely.
4. Implement a loyalty program
When loyalty programs are devised, implemented and maintained correctly, they’re invaluable to a business. The trick is to offer incentives that your ideal customer actually wants. Think about the type of loyalty programs you’re part of and like and take note of how their model works. Figuring out how to use such a program effectively, rewards you with customers who will be loyal to your brand in the long-term.
5. Remind people about their wishlists
So many ecommerce websites have a Wishlist function set-up but they forget to remind customers that it’s there whenever they’re ready to use it. People are time poor. Don’t take it for granted that they know you offer Wishlists or that they’ll even remember you do. Be sure to remind your customers and when the time is right, you just might get the sale you’re after.
6. Use original and quality content
When you showcase your expertise through quality content that’s unique, you’re helping your brand to stand out within the market as a trusted source. While original, quality content helps you to increase the credibility of your brand and site, keep in mind, that copy/pasting other people’s content can land you in hot water in terms of breaching copyright. And even if it doesn’t, it’s highly unlikely to help you to achieve your end goals.