Marketing any business can be very tricky, especially if you don’t have the foundations laid properly. Marketing builds your sales pipeline and promotes your brand so it should not be neglected by you as a business owner.
Here are my top 5 tips:
#1. Tell your community and prospects what you do in 60 seconds
Get your story straight and define your elevator pitch. Simply put, make it easy for people to understand what you do as quickly as between floors in a lift. Define what you do, the benefits of your service and give out your corporate messages in 30-60 seconds. Define what you do and why someone would work with you succinctly.
#2. Ensure your brand stands out from your competitors
Make sure your logo is memorable and exciting and that your marketing material reflects what you do in a memorable way. Remember, good design and personality cuts through.
#3. Make your website ‘sticky’
Your website should be quick to load, quick to understand, clean and concise – use it to inform, reassure, and educate. Make it accurately reflect your brand family story and reflect your marketing material.
#4. Have a regular, positive media presence
Media coverage greases the wheels of your sales process; it provides invaluable third party endorsement if your prospects see you in the press. Get heads nodding when your company name is mentioned to them in person because they are already familiar with your company brand in the media.
#5. Clean and grow your database
Your database is arguably the most valuable thing your business owns – so, add to it on a regular basis (I mean weekly basis), clean and segment it regularly. Of course, don’t forget to contact your database frequently too.