Make your marketing make sense says Justin Herald

Ever seen a bad ad? Being funky isn’t a way to get attention. Common sense isn’t that common these days… “People want normal ways to understand what you’re selling,” explains Marketing guru Justin Herald.

In this segment of Kochie’s Pillars of Success Justin takes a closer look at what makes an ad good and suggests that people want to understand what you’re selling over attention-grabbing antics.


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Cec is the managing editor of KBB. She is a multimedia professional with over fifteen years experience as an editor on titles as diverse as SX, CULT, Better Pictures, Total Rock, MTV, fasterlouder, mynikonlife and Fantastic Living. She has spent the past four years working as a news journalist covering all the issues that matter in the political, health and LGBTIQ arena. She is the Head of Content at Pinstripe Media and a recent convert to the world of small business.


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