One of our favourite businesses, Love to Dream, celebrates a decade in business this month and they are marking the milestone by donating half a million dollars worth of swaddles, sleeping bags and sleepsuits to 14 charities around Australia to make sure every baby can keep warm this winter.
The successful startup was founded by mum Hana-Lia Krawchuk in response to her young son Elijah’s sleep issues. After several months where Elijah would not sleep more than 45 minutes at a time, Krawchuk put her design skills to the test and after months of trial and error finally came up with the Swaddle Up a revolutionary baby garment that keeps a baby snug whilst still allowing them to self-soothe.
A decade later, Love to Dream’s swaddles export to 45 countries and have swaddled millions of babies around the world.
As the business celebrates its 10-year milestone, Krawchuk and her team decided it was time to give back. With one in six children in Australia now born into poverty, Krawchuk hopes her donation will make things easier for families with small babies who are doing it tough.
“With this donation, we hope to help ensure that families experiencing financial hardship are able to keep their babies warm this winter and to raise awareness of the important work done by our country’s incredible charities,” Krawchuk said.
Amongst the charities who will be recipients of Krawchuk’s donation is St Kilda Mums, a support network for families experiencing extreme financial hardship.
Founder of St Kilda Mums, Jessica Macpherson AOM, says the donation will make a huge difference to thousands of families in need.
“Whenever we provide material aid to families it means that they are able to channel their finances to other necessities such as food and rent. This partnership with Love to Dream shows a vulnerable family that the community cares about them,” Macpherson said.
Making a difference and giving back is a core value of Love to Dream and this significant initiative is an extension of their wider commitment to social responsibility.
“We feel grateful and fortunate to have been able to deliver our mission over the past 10 years to help babies and parents achieve safer, better, longer sleep,” said Krawchuk.
“Sleep is critical to a family’s health and wellbeing and that is why it’s so important to us to reach out and support these families in need. We believe that it’s really important to have a social conscience and support the community that supported us, and we thank our amazing charity partners for partnering with us to make this possible,” she said.
If you would like to join Love to Dream in their quest to provide support to the nation’s vulnerable families head t their website to check out the charities participating in the scheme.