If you’re hoping to scale your business and grow your customer base, forget web forms, and social campaigns, click to call could be your best option.
No matter what sector you are in, generating new leads is an essential element of any small business success story. So, discovering the best way to attract new customers and turn them from warm prospects to hot leads is vital. Given the recent push for businesses to adopt all things digital, it may come as a surprise to learn that your phone may be your business lifeline.
According to data from Mobile Marketer, clicks do not matter as much as calls. While your competitors may be going guns blazing into social media marketing – the results are hard to measure and rarely drive real leads. If you want to attract new customers you need to offer a customer experience that puts phone calls centrestage. Here’s why:
Calls make for conversions
A phone call from a prospective customer is far more likely to convert. In fact, Mobile Marketer says customers cold calling a business are 25-40 percent more likely to convert compared with a 2 per cent conversion rate for those entering details on a web form.
Calls equal commitment
Research by Google found 61 per cent of customers will call a business when they are ready to make a purchase. While seven in ten will use click to call when searching for a business offering online. While over half (52 per cent) said they will call a business when researching a product or service.
Calls are competitive
The same research by Google discovered almost half of the respondents (47 per cent) would ditch a business and look to a competitor if there was no phone number associated with the business in search results. If you run a business being readily contactable is not just a nice-to-have but a must-have.
Calls make communication simple
Whether they are trying to get information about a prospective product or service or they simply want to speak with a ‘real person’, the responsiveness of business can be a deal-breaker for potential customers. Businesses with their phone number clearly displayed as click and call across listings, apps and landing pages are the clear winners. 59 per cent of people report that if they need answers fast, a phone call to a business is their go-to option.
Calls need to be answered
While there is no denying the importance of calls for lead generation, there is a flip side too. Customers report dissatisfaction if they can’t contact a business on their advertised number. For small business owners, this is especially important to note. If you’re going to use calls to drive business you need to be accessible. Setting up a business line on your mobile phone could be a good option for business owners that are constantly on the go.
This article brought to you by Connexus CloudLine. The small business phone system that helps you make every call count.