Campaigns such as #buyfromthebush are impacting Australians spending habits this Christmas according to a new report by MYOB.
MYOB’s research shows six in ten Australians say campaigns such as the drought relief efforts are encouraging them to buy local. Moreover, 64 per cent said they would be more likely to support a bricks and mortar retailer than shopping online.
A whopping 91 per cent of respondents said they preferred to shop locally
MYOB’s general manager of marketing and sales, Natalie Feehan, said these findings showed how Australians band together when times get tough.
“2019 has been a year of widespread drought, raging bushfires and severe flooding and all have had a tremendous impact on local business, which we’ve seen play out very publicly in the media,” she said.
“Australians support one another in tough times. Shopping local this Christmas is another way we as a community can give Aussies a fair go.”
The study found just 1 per cent of respondents were planning to buy from overseas this Christmas.
Feehan also suggested the results showed consumers were preferring to shop instore this Christmas.
“Getting people in-store has been an ongoing battle for independent businesses, and yet, these findings suggest Australian consumers prefer to tackle Christmas shopping in person. A great opportunity for independents to win big this year.”
The study also highlighted the importance of providing consumers with a diverse array of payment options. The majority of Australians are planning to pay for Christmas gifts via debit card (36 per cent), credit card (32 per cent) and cash (18 per cent) two per cent said they would use AfterPay and one per cent of respondents are planning to use layby or take out a personal loan.
“The data shows most Australians will be paying with a card this year, so retailers – particularly independent ones – need to make sure they can tackle demand by offering a variety of payment options, especially online,” said Feehan.