Julie and Sali Stevanja, co-founders of Stylerunner, saw a gap in the market and decided to pursue their passion for shopping by launching the online venture. The startup is now valued at more than $50 million and the site continues to experience double-digit growth month on month.
But they started the online business with no experience. Here they share how they set themselves up for success by surrounding the business with the right people, thinking global from day one and knowing how to market the brand on a shoestring budget.
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