Lesson from Legends: Rick Ridgeway

Lesson from Legends: Rick Ridgeway

Rick Ridgeway, the Vice President of public engagement at outdoor apparel and gear company, Patagonia, shares his top tips for business success.

Ridgeway suggests that radical honesty is the way to success for any business. He says Patagonia is always transparent about both the good and bad and that as a business they have committed to a higher purpose. Keeping their purpose in mind is a pathway to success.

Watch the segment for more tips.




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