Digital marketing is at the forefront of most businesses marketing arsenal. Apart from its ability to provide a fair playing field for businesses of all shapes and sizes to compete with one another, digital marketing is far more cost-efficient than traditional marketing methods like TV, radio and billboard advertising.
Conversion rate optimised digital marketing tends to generate better revenue, as well as allowing marketers to properly engage with their audience. However, a budding marketer has to have the right tools at their disposal in order to attract an audience and win conversions.
So, here are five tools that will help you understand your marketing efforts, including areas where you could improve.
BuzzSumo is a powerful tool that allows you to track important keywords, mentions of your brand, as well as your competitors. BuzzSumo is also famous for amazing features that allow you to research and find the most popular content related to a specific keyword. This way, you can discover and create shareable content with ease.
Brand24 allows you to track and monitor keywords related to your brand, mentions of your brand or your competitors across blogs and other social media.
Mixpanel is a wonderful suite of analytical tools that provide valuable insights into audience behaviour. Mixpanel provides a myriad of information regarding audience use of websites and mobile apps. You can analyse user interaction with your site or app as a whole, or specify the way in which the audience is interacting with your brand. This suite is perfect for the more tech-challenged marketers, as you don’t need any codes to access valuable data about your brand.
4. Google Ads Performance Grader
PPC is an awesome method for reaching new customers and growing a business. However, there are a huge number of variables that can influence your success. This is why it is important to utilise an auditing tool that can identify the right focus areas in real time.
Google Ads Performance Grader is that tool. The grader quickly and accurately analyses the strength of your Google Ads account. Once it has completed its quick (60 seconds or less) evaluation, you will be presented with a thorough report indicating the strengths and weaknesses of your digital campaign. This is done through metrics like ad text optimisation, impression shares and mobile optimisation.
CrazyEgg tracks and evaluates user behaviour on your website. It tracks which aspects of a page uses interact with most, and this creates a heat map visualisation for marketers to analyse. CrazyEgg can even measure the scroll depth of your website, showing you just where your audience might start to become uninterested. CrazyEgg can also provide valuable information into where your clicks originated from. You can even augment your existing audience profile data with CrazyEgg information, which offers incredible data and reporting, depending on the option you choose.
So, what are you waiting for?
These tools are perfect for gaining valuable insights into user behaviour and marketing performance. Each contains its own special suite of features, so don’t simply choose one and stick to it. Play around, find what works with your marketing style, and you will be able to gain valuable insights into how your target audience engages with your brand, your chosen ad channels, your website and that of your competitors.