Instagram has upped the ante this week by announcing the global launch of its shopping feature in Stories and a new personalised shopping channel in the Explore feed.
The update means users will now be able to shop directly from a brand’s story. The roll-out follows a trial of the service in June, which saw major brands such as Louis Vuitton and Adidas granted access to shopping in their stories.
Naomi Shepherd, group industry director at Facebook in Australia and New Zealand, said the social media giant is committed to providing new pathways for consumers to interact with brands and businesses.
“People come to our platform because they can connect with their friends and their interests in one place, but it’s also become the destination for the next generation of shoppers.”
Shepherd said more than 50 per cent of young Australians have bought something through Instagram before, and nearly two-thirds of Aussie small businesses say the platform has helped them increase sales.
“We’re committed to building our Instagram shopping tools for both customers and businesses, and these new updates provide new pathways to inspiration and connection for our community,” Shepherd said.
James Gilbert, Director Hubspot APAC, said Instagram has long been the best platform for brands to work with, and the new features will enable businesses to not only promote their brand but provide another avenue to entice users to make purchases.
“For small and medium businesses looking to grow and keep customers apprised of the latest products and services, this announcement allows them to do just that. It’s opening up more opportunities to promote their brand and product in a friendly, authentic way, which will drive customer acquisition and increase loyalty.” Gilbert said.
Instagram revealed 90 million accounts tap to reveal tags in shopping posts on Instagram every month.