Instagram launches ‘Snapchat’esque story feature in Australia

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Today, Instagram launched a new feature that Snapchat fans will find familiar. Users now have the ability to not only share and edit videos but add filters, text and drawings, then post them to a curated “story” for their followers.

“With Instagram Stories, you don’t have to worry about over-posting,” the app’s makers say. “Instead, you can share as much as you want to throughout the day — with as much creativity as you want.”

It makes sense for businesses looking to create a brand narrative that better relays a story to their loyal followers. For Instagram, their growing user base of businesses mean that it makes sense to increase their offerings, although there already is a number of add ons like Boomerang available on the platform.

There are now 500 million Instagram users worldwide and 60 percent of users are engaged on the application everyday. In the last few months, Instagram has seen video viewing time soar 150 percent and Instagram has been working out how to get users to stay on the platform for longer with extended videos.

If you already use Snapchat the new feature is relatively simple and intuitive to use and there are privacy features so you can be selective and choose who sees your stories.

Here’s how it works:  

Introducing Instagram Stories

Watch Stories

Share to Profile from Your Story

Choose Who Can See Your Story