Influencer vs influential – what has the most power in a marketing plan?

Influencer marketing is all the rage these days, but is it truly as ‘influential’ as we think? PR and marketing specialist Annette Densham explains the difference between the two, and why it’s unwise to put all your eggs into one marketing basket. When my son was at that age where adults asked “What are you … Continue reading Influencer vs influential – what has the most power in a marketing plan?