Business Advice

How Twitter can help your business

- January 23, 2017 3 MIN READ

You’re probably wondering how Twitter can help your small business. How can you get your Tweets seen? Is it really worth investing time and energy into it? These are some common questions that many small business owners are faced with. Although it’s known famously for breaking news and celebrity gossip, Twitter is actually an important tool for promoting your small business. Here’s why:

There are hundreds of millions of Twitter users with over 500 million Tweets being sent each day. Twitter offers great opportunities for businesses to reach a vast audience of customers. Regardless of what type of business you have, you can utilise Twitter to build connections with both new and existing customers. These connections can lead to actions across a network of loyal customers which is very positive.

Twitter statistics suggest that 66% of users have discovered a small-to-medium business on Twitter. With 94% having plans to purchase products and or services from businesses they follow. And 69% having already purchased from a business on Twitter.


Many small business owners haven’t fully comprehended the power of Twitter to discover, interact with and convert customers. Here are four ways that you can use Twitter to do just that.

1. Searching for customers
One of the biggest challenges facing small business owners is trying to figure out how to use Twitter to get customers. You have to be proactive. It is crucial to think about what your customer wants. Place yourself in their shoes. Consider your customers’ frustrations and challenges. What problems are they facing as a consumer? Are you able to solve their these issues?

There are billions of tweets that are being sent weekly and each of them are available to be searched. In order to reach customers, try searching for keywords related to your product. Keep an eye for any potential customer who are facing issues with products or services similar to yours. This would be the best place to start hunting for new customers.

2. Tweeting
How many Tweets should you post? How many per day is too much? There is no clear answer as to how many you should be posting a day. However, it is more about what you’re Tweeting rather than how often you Tweet. Sending a Tweet every 10 minutes wouldn’t work. Your followers are likely to get bored or annoyed very quickly.

Keep the phrase ‘quality over quantity’ in mind. This will help you with your Tweeting. You audience is your guide. They will tell you if it’s working out for you or not. Pay close attention to the hashtags your followers use. You can identify most-used hashtags and utilise them in your Tweets to get them in front of a larger audience.

3. Connect with influencers
Try to aim to connect with all kinds of people. There are leaders, influential customers and journalists who are all on Twitter. Follow them as you never know who your customer might be. By building a relationship with these people, your business can significantly benefit from word-of-mouth marketing. To find your influencers, search for industry keywords and pay attention to who is getting Retweeted the most. Once you have a few influencers under your belt, pop them into a list so you can keep track of what they Tweet and engage with them frequently.

4. Track your results with Twitter analytics
Analytics helps you understand your Twitter behaviour better. You are able to analyse your Tweets to establish which are more conversational or promotional to ensure that you’re reach new customers and are growing your audience.
Account Home is your ‘report card’, with high-level statistics tracked from month to month. It is also a gallery of your top hits for the year.
Tweet activity dashboard is where you will discover metrics for every single one of your Tweets. You will be able to know how many times Twitter users have seen, Retweeted, liked and replied to each Tweet.
Audience insights dashboard contains valuable information about the people who follow you on Twitter. You can track your follower growth over time and learn more about your followers’ interests and demographics.

By measuring and monitoring your impact on Twitter, you’ll develop more effective ways to engage your audience, and ultimately grow your business.

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