How to take a mobile approach to business

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Snap Franchise owner Rahul Daga offers his customers a personalised print service from the boot of his car.

When Rahul Daga first migrated to Australia from India, the print professional was looking for a way to make use of his skills. When the opportunity to operate a mobile print service for SNAP arose in the Darlinghurst area, Daga jumped at the option. Almost a decade later, he is still in the mobile print business. This hard-working small business owner now also owns a second SNAP franchise in Kingsgrove with his wife Dimple. He also continues to operate his mobile service, meeting customers on the fly.

Daga tells Kochie’s Business Builders (KBB) he was initially motivated to launch the mobile print service inspired by its low overheads.

“To start any print business you need capital, a fair bit of investment, employees and machinery but when I heard that SNAP was looking for people to start a mobile service I thought it was a great opportunity. It cut a lot of those overheads. Because a lot of the work is consultative it made sense. My laptop is my office. From the backseat of my car, I can do my estimates and my invoices. If a client needs something I am just a short drive away.”

This passionate print professional tells KBB whilst the early years of the mobile service were not without difficulties, the rewards have been immense. He takes great pride in the relationships he’s built up with his customers over the years and enjoys going the extra mile for his clients.

“I like to really understand their needs. What is their budget? What is the marketing idea? I have worked in the printing industry all my life. I studied printing and worked in production before I came to Australia, so I know how things work. I can suggest solutions. For example, there are things that can and can’t be done on certain papers.

“You need to start with the end product – the finish – and then work your way back.  So having my production background helps me to suggest the right course of action for my clients.”

“The human factor is often missing in customer service – and I can offer that.

Much like travelling salesmen of yesteryear, Daga travels with a boot load of wares and his clients love him for it.

“I carry all my samples in my boot: the different stock, the colour samples. I can explain the way a certain ink or colour or paper will affect the result. I think the advantage I have over other services with their chatbots is my face to face interaction.

“The human factor is often missing in customer service – and I can offer that. I love that interaction with my clients. Once my clients are happy they refer me to other people.

“When I started I had to door knock every business in the area – now I get all my business from great word of mouth.

“For us, the most important thing is to make our clients happy.”

Daga says he decided to go the franchise model as it gave him the chance to deliver a great product with the backing of an existing brand.

“Before starting the mobile service I had helped another print broker start their business and I realised if I could do that for them, then I could do it for myself – especially when I had the backing and credibility of a known brand.”

Indeed, Daga says that SNAP is very supportive of their franchisees – taking care of elements of the business such as marketing.

“They are very supportive of us – they help with national and local marketing, so I can focus on the customers and the product,” he says.

Since commencing the mobile service, Daga says he’s accumulated a bank of regular clients.

“Most of my clients are large companies that need good attention to detail. They want to deal with someone that understands what they want and can get the job done. Or the other end of the spectrum is small businesses that might want business cards or a small website design. I work with a lot of agencies. They may organise conferences for the top 50 companies in Australia. Everything for them is last minute and critical to be returned on time and on budget. I also deal with a lot of large corporates and colleges.

“I think my attention to detail and my desire to make sure my customers’ needs are met is what sets me apart. I make sure my client is happy. I think there is still a lot to be learned in Australia about customer service.”

As for his quirkiest print job – he said he once had to print personalised invitations for 10 CEOs to a private concert by a massive pop superstar.

“It required a lot of personalisation and embellishing and had to be turned around in three days. It was one of my toughest jobs. But we try to always say yes and do right by the client.”

His advice for any small business looking to spend on print collateral is to invest in good quality business cards.

“It’s the first impression you give of your business when you meet someone. It’s what you leave behind, so it’s paramount. Good quality business cards, a logo, a tagline and of course a great website!”

To find out more about owning a Snap franchise contact their Franchise Development team at 1300 810 233 or head to Snap.

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Cec is a media professional with over fifteen years experience as an editor and journalist on titles as diverse as SX, Better Pictures, Total Rock, fasterlouder, mynikonlife and Fantastic Living. She has spent the past four years working as a news journalist covering all the issues that matter in the political, health and LGBTIQ arena. She is the Senior Writer at Pinstripe Media and a recent convert to the world of small business.

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