Want to grow your business? You need to start thinking like this

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As a small business owner, you are always hunting for new ways to grow and develop your business. But that isn’t always easy to do. Don’t get sucked into the little details on a day-to-day basis. Doing that is not going to empower your team, and it’s going to rob you of the time and headspace you should be expending on strategic thinking. Strategy is the engineering work for scale.

If you’ve hired the right people, you shouldn’t have to micro-manage them; in fact, if they are the right people, they won’t stand for your micro-management!

Hiring the right people on a consistent basis doesn’t happen in a strategy-free vacuum. You might fluke it and hire a few of the right people, but if you haven’t put the time into thinking about what constitutes ‘right’ for your business or the process by which you arrive at recruiting those people, then you’ll get it wrong more often than right.

If you focus your day as a leader of an organisation around the strategic things you can be working through – whether it’s people and culture, new growth opportunities, revenue streams or new markets – you’ll avoid the need to dip and dive into every little operational matter that comes up.

As a leader, that’s the best thing you can be doing.

Strategy is the engineering work for scale

Your operational people should be implementing your strategy, putting structures and processes in place. Not you.

Make no mistake, you are still going to get asked about operational matters. You’ll find yourself constantly getting drawn into the organisation from your management, from employees, because they want your help.

You probably have an excellent grasp on a lot of the operational matters in your small business and could be seen as the ultimate go-to on particular issues. The reality is you need to have the consistency and discipline to say, “No, I’m not going to get sucked into that and I’m actually going to focus on the strategic decisions that make a difference.”

Think about it this way: your operational people are not going to do the strategy work; and you’re not doing it because you’re bogged down in operations; who’s doing the strategy?

This might work out in the very early days of a small business when by necessity it’s usually all hands on deck to get whatever needs doing done, but even in the earliest stages of growth you need to be working on your strategy to take things to the next level.

Strategy doesn’t happen magically. It’s work you need to do.

Do you have any useful tips on growing your business? Let us know by commenting below. 

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