Features

How this Aussie brand became one of Oprah’s Favourite Things

- November 15, 2019 2 MIN READ

It’s been almost ten months since Sarah Murphy got the news that her bath salts had been shortlisted for inclusion in Oprah’s 2019 Favourite Things.

The founder of Aussie homewares brand Murphy & Daughters has been selling her products locally and globally for several years now, but the opportunity to be included amongst the talk show host’s must-have products for 2019 is a dream come true.

When the news finally came through that Murphy & Daughters Bath Salt was going to be announced as one of Oprah’s faves, Murphy and her team – which includes teen daughters Lola and Posy, began preparing in earnest for the expected influx in sales.

Murphy says since finding out the brand will be on the list there’s been very little time for sleep.

The bath salts that have made Oprah’s list of favourite things!

“The inclusion in Oprah’s Favorite Things 2019 has meant the Murphy & Daughters team is working around the clock to prepare for the opportunity. A new warehouse has been hired. Eight additional staff have been employed. Tonnes and tonnes of Australian salt have been purchased. New labelling equipment has been bought. Little sleep is being had!”

Being included on the list is a big win for the business, in the past, businesses appearing on the list have reported huge growth in sales following the exposure.  As many retailers are preparing for a slow Christmas season, Murphy & Daughters are gearing up for record sales.

It’s a well-deserved accolade for the Melbourne mum. It’s almost a decade since she ditched her day job as a buyer for iconic Melbourne homewares store Market Import, to kick off her small business from home with a range of bon-bon soaps inspired by Australian natives and botanicals.

Following the success of the soap range, Murphy expanded the business to include other soaps, hand creams, bath salts and candles. She says she takes pride in the brand’s products and all ingredients are sourced using sustainable and ethical work practices. While the hand-wrapped packaging is done by Ability Works, a local employment service that teams up people with disabilities with meaningful employment.

As for the product that tickled Oprah’s fancy, it’s a 1kg tin of one of the brand’s signature products. It comes in Lime, Cucumber, Rose, Green Tea, Geranium, Violet and Frangipani  and Murphy says it’s great for a post-workout soak and can enhance sleep and mood.

Not that her mood will need any enhancing at the moment. As the dust settles on the Favorite Things announcement, it is shaping up to be a great Christmas for this Aussie brand.

 

 

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