How going ‘phygital’ is helping brick and mortar stores survive post-COVID

From food to electronics, all the way to clothing, DIY and furniture: the digitisation of shopping is now a reality. A combination of the pandemic and Australians’ obsession with their smartphones has accelerated this trend considerably in recent years, forcing businesses to ‘go phygital’ and changing how they connect with consumers using technology, writes Eva … Continue reading How going ‘phygital’ is helping brick and mortar stores survive post-COVID