How focusing on the greater good will help businesses survive the Great Resignation

- January 19, 2022 2 MIN READ
Two people in volunteer / volunteering shirts holding tree sapling

With the Great Resignation looming, many business leaders are wondering how they can keep their employees happy and engaged enough to survive it. The key may be in community connectedness and volunteering, writes Victor Lee, CEO, Communiteer.

For many, the end of lockdown also meant the end of working from home. Yet, the same workforce that is returning to the office isn’t the same that left it. In fact, many are disillusioned about returning to a workplace that now feels unnecessary.

The Great Resignation

This malaise is sparking what psychologist Anthony Klotz has dubbed ‘The Great Resignation’.

As he explained to US National Public Radio, “during the pandemic, because there was a lot of death and illness and lockdowns, we really had the time and the motivation to sit back and say, do I like the trajectory of my life? Am I pursuing a life that brings me wellbeing?”

A recent study found that 40 per cent of Australians intend to search for a new job in the next six months. A McKinsey study discovered that the reasons why employees quit is that they don’t feel valued, or they don’t feel a sense of belonging at work.

After such long periods of isolation, employers are having to rethink what their employees really need.  Employees are tired, and many are grieving. They want a renewed and revised sense of purpose in their work, and want social and interpersonal connections with their colleagues and managers.

But while they want these things, employers feel stumped on how to facilitate it.

One solution is corporate volunteering

As we become more socially conscious, corporate volunteering is becoming more and more popular.

Corporate volunteering involves bringing companies’ values to life through role-modelling and collective action. As a result, uniformly fighting for the greater good can reignite passion in the workplace and allow employees to find their own meaning.

Research scientist Eric Kim has proved the effect that volunteering has on the individual. In his recent studies, Kim found that those who volunteered up to 100 hours a year had “a reduced risk of mortality and physical functioning limitations, higher physical activity, and better psychosocial outcomes”.

Pointing out the timeliness of volunteering, Kim found “now might be a particular moment in history when society needs your service the most. If you are able to do so, while abiding by health guidelines, you not only can help to heal and repair the world, but you can help yourself as well”.

A crucial part of corporate volunteerism is the relationship with non-profit organisations.

As these organisations are significantly overworked and under-resourced in a time of extended crisis, support from the private sector makes the relationship symbiotic, and the change obvious.

We’ve emerged from this pandemic armed with the desire to change things. By focusing on the greater good, employees can step outside of ourselves and reignite that spark within.

The health and fulfilment of employees is vital to their commitment, passion and longevity – without it, the Great Resignation will be absolute.

Want more? Get our newsletter delivered straight to your inbox! Follow Kochie’s Business Builders on FacebookTwitter, Instagram, and LinkedIn.

Now read this

How to ensure philanthropy is at the heart of your business model



Popular in the network