It’s not just the start of a new year, but the start of a new decade too, so there should be every reason to feel excited, energised and optimistic about the future as we close one chapter and look forward to the next. With Blue Monday now behind us, why not switch your focus and hit the ground running, to make 2020 a year of real change? asks Jill Schoolenberg Regional President for Australia, Canada and Latin America at GoDaddy.
Research recently released by GoDaddy suggests that we’re a nation of budding entrepreneurs full of great ideas, with one in three Australian respondents considering starting a business in 2020. Furthermore, the research suggests that the top five industries people want to start a business in this year are: retail, hospitality, IT, health and community services, and personal services. While running a business has its challenges and requires lots of dedication and hard work, getting it online for increased visibility from the start has never been easier. So, if you have an interest in any of these industries, here are some example business ideas to help inspire you.
Online retail can be a great opportunity to turn your hobby into a side hustle that can potentially generate some income with customers domestically or overseas. From handmade crafts and organic pet treats to baby clothes and beauty products, there are plenty of sought-after goods that could form the basis of a successful online store. If there is something you are already making for yourself, family or friends, maybe now is the time to consider turning your passion into a business. Be sure you have enough inventory, a shipping process, and are ready to start receiving inquiries from across Australia and beyond.
A café with an online presence
If you love to cook and entertain, are you thinking about opening a café? In addition to opening a physical location, an online presence can help increase your visibility and help your new business grow. In today’s online world, a website with location, contact details and your menu, can help show the world that you’re ready to serve them. To help your online presence reach your audience of new customers, you could integrate your website with social media platforms and share mouth-watering visuals, daily specials, testimonials from happy customers, promotional offers and your own authentic brand story.
If you’re experienced in IT, there could be a lot of work for you in a modern business environment that increasingly relies on technology and tech support. GoDaddy research found that almost one in ten (8%) Australians are considering starting a business within the IT industry. Considering not every business – particularly small businesses – has the budget to hire permanent IT staff, many choose to engage external tech professionals to help fulfil their needs instead. This could be where you come in. If you’re good at repairing hardware or software, implementing new technologies, creating and managing an online presence or other forms of IT support and management, starting a business in this sector might be of interest to you. Having an online presence can help you promote your work ethos, skills, breath of services, projects, and client testimonials to give prospective clients the confidence they need to engage you to look after their technical needs.
Health and wellness coaching
People are becoming more aware of the importance of maintaining good physical and mental wellbeing. So, it’s unsurprising that there are plenty of people out there looking for some help to get life’s balancing act right. If you’re interested in the health and wellness industry, why not consider setting up some online courses or coaching sessions focusing on exercise, mindfulness or maintaining a healthy work-life balance? With consumers increasingly arranging their schedules from their phone or laptop, online appointment tools can help make it easier for them to book your services in a couple of clicks.
Personal services, planning and expertise
With so many people juggling the responsibilities of work and family life, the personal services sector is becoming increasingly popular with clients who struggle to fit everything into their busy schedules. It’s a popular industry for would-be Australian business owners, too, according to our research. There is virtually no end to the number of services you could provide to help make people’s lives easier such as, for example: event planner, dog walker or virtual assistant. In an age where people are searching for what – or who – they need online, these business ideas could be made more visible with a professional website showcasing your services, credentials and brand. Especially so when it’s linked to other channels as part of a broader marketing strategy to help your business get noticed online.
All these ideas are really just the tip of the iceberg for what’s possible across Australia’s most popular industries for starting a new business. If you’re inspired with your own ideas to start your own business don’t let Blue Monday get you down when you could be planning how to turn your idea into a reality in 2020.