FoodByUs is helping farmers & wholesalers connect with consumers during Covid-19 crisis

- April 3, 2020 2 MIN READ

Former B2B-only marketplace for food suppliers, FoodByUs, has opened up its online store to the public to help consumers purchase food and cleaning products at wholesale prices during the coronavirus crisis.

The Sydney-based startup, which usually supplies huge volumes of food and cleaning products to cafes, pubs and restaurants, will now offer a delivery service to consumers at home.

FoodByUs connects consumers directly with wholesale food suppliers where they can browse and buy fruit and vegetables, dry goods such as pasta, flour and frozen items, and meat & poultry from hundreds of independent wholesalers, while saving up to 55 per cent on their weekly shop, compared to supermarket prices.

With nine out of ten independent wholesalers having lost business with the shutdown of the hospitality industry, the platform is providing sellers with a new way to trade with consumers. By pivoting the business model to sell to consumers, FoodByUs is supporting suppliers, farmers and importers to stay in business. Since it opened to consumers just a week ago, FoodByUs has had close to 1,000 new sign ups every day.

“Seeing the empty supermarket shelves while our wholesalers were struggling to sell their stock, we knew we had to do something. Opening up FoodByUs to consumers will not only keep Aussie households well-stocked at great prices but will also help keep people employed across our supply chain.” says Ben Lipschitz, Co-Founder and Managing Director of FoodByUs.

Hundreds of restaurants and cafes use FoodByUs across Sydney and Melbourne, and many are currently struggling to stay afloat due to the effects of COVID-19. FoodByUs has developed a program to transform local restaurants into mini convenience stores, stocked up with essential products for the local community.

Weekly webinars will teach restaurant owners about the most popular retail products, how to put together useful hampers for customers, and how to promote the service. This means restaurants can continue to generate revenue and keep more people employed while helping their community access essential supplies without breaking social distancing rules in supermarket lines.

“We have worked closely with our partner restaurants and suppliers to find a solution that will benefit both consumers and businesses. This is a trying time for everyone, but as they say, challenge breeds innovation, and collaborations like this will help maintain our industry and ensure we are ready to roar back once we have beaten COVID-19.”, says Lipschitz.

By shopping for groceries and other essentials through foodbyus.com.au, or from any restaurant that is selling supplies, consumers can support local restaurants, suppliers and farmers – while saving both money and time.

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