Whether you’re a small business just beginning your journey or you’re well-established and have been around for quite some time, attracting new customers and retaining current ones is always a challenge. Especially if you don’t have unlimited budget and resources to tap into. So where do you focus your time and energy to ensure you get the best bang for your buck?
Neto customer Stuffed With Plush Toys have grow their business by 44 percent this financial year. Here are 5 things they say are paramount to ensure your brand stands out online:
Invest time in SEO
One of the best and most cost-effective ways to lead traffic to your site is through Search Engine Optimisation. It’s never too late to start. If you change or add a new product or category page, make sure you submit that single URL to Google Console. Your rankings will improve from doing this simple step.
Take your own photos
Using your own product images will help make your products stand out in Google Shopping. Think about this from a customer’s point of view. If they search for a certain type of product in Google Shopping and see three ads with the same stock image and then come across an image that is completely different, which are they more inclined to click on? It might have the same title and product description, but because it’s unique, people will be more drawn to it. It’s an easy and simple step to differentiate yourself in what is an already cluttered marketplace.
Build a testimonial strategy
Reviews give credibility to your product and services and provides the opportunity for potential customers to get a taste of the shopping experience they will have with you. Try to incentivise customers to review the products they purchase by offering a reviewer (chosen at random) a spending spree on their site. From doing this, Stuffed with Toys testimonials have spiked from 20 to 800 and owner Wayne Shelley has noticed the number of conversions rise because of this.
Before you dive into any lead generation activity, it’s important to ensure when people do land on your site, they don’t bounce straight back out. Display content on your product pages that will make people trust you. Provide answers to all their questions and make sure your buy button stands out. At the same time, make sure your site is still easy to use and does not appear too cluttered, you need to ensure current and potential customers can find the things they’re looking for.
Don’t be afraid to hand things over
Too often small businesses spread themselves thin, trying to manage everything at once. While it might seem like a stretch to invest in outside help, the results can be worth it. By leaning on resources, you can scale and get better value for money.
Remember, there is no harm in trying different tactics for your brand or product but make sure you’re setting your KPI’s so you can see what’s working for your business. After all, there is no point pushing campaigns that don’t resonate with your customer base. You’ll know when you hit the sweet spot.