Reader revisited: Melinda Clarke’s $100,000 crowd funding journey


Nothing makes us happier than when we hear about small businesses who have picked up some great advice and rolled with it.

When Melinda Clarke from The Melbourne Map wrote to us with a question for Ask Kochie last year she wanted to know how to finance her big idea through crowd funding. The two Dave’s (David Koch and Dave Chaffey from KBB Digital) gave her some great tips to get her on track. She then put a great video together to start her crowd funding journey.

The original Melbourne Map from 1991

Having already published a unique and beautiful map of Melbourne in 1991 Melinda thought it was time to update the map. “In 1990 I borrowed $50K at 22.5% interest to complete the project before it was ready for the market,” she says.

Over the past 26 years there have been huge changes to Melbourne’s landscape such as Docklands, Southern Cross Station, Melbourne Star, Eureka Tower, Melbourne Sports & Entertainment arenas, Birrarung Marr, Crown and Southbank developments, Federation Square, Bolte Bridge, Melbourne Museum and more. Melinda knew it was time to update The Melbourne Map.

“Here I am 26 years later producing another version of The Melbourne Map as the city has changed so much in this time. There was no internet or social media back then and I am excited about utilising technology both in the research and production, as well as marketing. It knew it was going to cost around $100K to produce this time. I have a $70K redraw on the mortgage but I knew that a modern way to “pre-sell” a product these days is through crowd funding,” she says.

Melinda Clarke and Lewis Brownlie in the studio

Since then she has has huge success on her crowd funding journey and is on the verge of meeting her $100,000 goal. When the illustration is complete, The Melbourne Map will be available as a high quality limited edition B&W art print and also a stunning colour poster. The team are also planning to produce a jigsaw puzzle and even developing The Melbourne Map App.

          The Melbourne Map team (L to R)  Melinda Clarke (Founder/Producer) , Julie-Anne Black, Deborah Young (Illustrator), Lewis Brownlie (Illustrator)    

The artist at work on the new Melbourne Map

To pledge to The Melbourne Map through crowd funding platform Pozible check out the various options available from $10 for a PDF copy of the original Melbourne Map to Limited Edition full colour archival print for $790 and more.

How to crowd fund effectively

Watch Melinda’s Ask Kochie crowd funding question and answer!

Want more? Get our newsletter delivered straight to your inbox! Follow Kochie’s Business Builders on FacebookTwitter, Instagram, and LinkedIn.


Please enter your comment!
Please enter your name here