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When Melinda Clarke from The Melbourne Map wrote to us with a question for Ask Kochie last year she wanted to know how to finance her big idea through crowd funding. The two Dave’s (David Koch and Dave Chaffey from KBB Digital) gave her some great tips to get her on track. She then put a great video together to start her crowd funding journey.
The original Melbourne Map from 1991
Having already published a unique and beautiful map of Melbourne in 1991 Melinda had a big idea. “In 1990 I borrowed $50K at 22.5% interest to complete the project before it was ready for the market,” she says.
Over the past 26 years there have been huge changes to Melbourne’s landscape such as Docklands, Southern Cross Station, Melbourne Star, Eureka Tower, Melbourne Sports & Entertainment arenas, Birrarung Marr, Crown and Southbank developments, Federation Square, Bolte Bridge, Melbourne Museum and more. Melinda knew it was time to update The Melbourne Map.
“Here I am more than 26 years later producing another version of The Melbourne Map as the city has changed so much in this time. There was no internet or social media back then and I am excited about utilising technology both in the research and production, as well as marketing. It knew it was going to cost around $100K to produce this time. I have a $70K redraw on the mortgage but I knew that a modern way to “pre-sell” a product these days is through crowd funding,” she says.
Since then she has has huge success on her crowd funding journey and has even exceeded her $100,000 goal!
“The crowdfunding through Pozible raised $116,872 in map sales in the 31 days it was running. This was an extraordinary result and we learnt so much in the process. Recently I was asked to speak at a Pozible event to help other people in the arts with their crowd funding campaigns,” Clarke says happily.
Melinda Clarke and Lewis Brownlie in the studio
She adds, “The crowdfunding was really a great launching pad for the project and we have been inundated with support, enquiries and sales since. We continue to pre-sell the new maps via our website every day. Additionally we underestimated the interest in the original 1991 Map. There are still a few of the “vintage” maps for sale and they are being snapped up by Melbournians who want to secure a piece of Melbourne’s history.“
Progress on the illustration is going well however they are a bit behind with production and the final print date has been moved to early in 2018. Posting updates on their social media platforms and sending regular newsletters to keep our customers up to date on the maps progress is keeping everyone happy.
Click below to see a fascinating segment from KBB TV on crowdfunding a business
When the illustration is complete, The Melbourne Map will be available as a high quality limited edition B&W art print and also a stunning colour poster. The team are also planning to produce a jigsaw puzzle and even developing The Melbourne Map App.
The Melbourne Map team (L to R) Melinda Clarke (Founder/Producer) , Julie-Anne Black, Deborah Young (Illustrator), Lewis Brownlie (Illustrator)
Another exciting thing on the agenda is they will bringing the artwork and artists out of their tiny study to a city location for seven days in November so people will be able to visit us and watch the illustration being made.
The artist at work on the new Melbourne Map
The Melbourne Map is available to buy here so check out the various options available from $75 for a B&W fine art print to the limited edition (0f 300) full colour print for $1,300.
Watch Melinda’s Ask Kochie crowd funding question and answer!