City of Sydney survey reveals what customers want

A recent survey of 6,000 visitors to inner Sydney shows businesses would benefit from later trading hours and more entertainment offerings.

The survey canvassed the opinions of visitors to inner city neighbourhoods including Newtown, Surry Hills and the CBD.

The survey revealed the spending habits of visitors and the time spent per visit, why they visited and what they thought of the area.

Lord Mayor Clover Moore said the visitor behaviour research would support local businesses to make informed decisions, attract more customers and grow their businesses and local economy. 
 
“This survey gives us an in-depth understanding of what customers want from businesses in our city and enables us to share this information with the businesses who will benefit most,” the Lord Mayor said. “Our economy relies on a thriving local business sector and satisfied residents and tourists.”

The Lord Mayor said the city would take on board feedback that visitors wanted more late-night options and a diversified night-time economy.

The survey discovered that social activities were the overwhelming reason for visiting one of the city’s precincts and three out of four visitors would go online to decide where to visit and what to do.

More than one in five-night time visitors said they would like to see more shops open late. Culture and entertainment were consistently identified as offerings that would make a visit more enjoyable across most precincts, especially by Sydney residents.
 

The majority of overseas visitors who completed the survey found inner-Sydney inviting and safe.

The report further breaks down the research to deliver key findings to assist local businesses to develop and diversify their offerings to suit consumer needs.

Read the full report

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Cec is the managing editor of KBB. She is a multimedia professional with over fifteen years experience as an editor on titles as diverse as SX, CULT, Better Pictures, Total Rock, MTV, fasterlouder, mynikonlife and Fantastic Living. She has spent the past four years working as a news journalist covering all the issues that matter in the political, health and LGBTIQ arena. She is the Head of Content at Pinstripe Media and a recent convert to the world of small business.

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