Nick Brogden, the founder of Earned Media, shares advice on why building an engaged online community can help turn your brand from a simple startup into a household name. Community building has always been one of the main factors determining a brand’s success. While the structure of a brand community has clearly evolved through the… Read more »
Hashtags continue to play a significant role in organising and categorising content on social media platforms including Instagram and TikTok. Hashtags help users discover relevant content. They can increase the visibility and reach of your content, making it easier for others to find and engage with your posts, explains social media expert Amani Youssef. Hashtags… Read more »
Some of the ways small businesses use social media could in fact hurt their brand rather than build brand loyalty.
The next big thing for eCommerce is coming soon to Australia, according to the trends from Asia and other overseas countries. Get ready for social commerce, writes Jenn Donovan, co-founder of Spend with Us. Those already online with a mobile-friendly website and the goal of building a community via social media platforms (as opposed to… Read more »
Want to know the secret to getting a lot of followers on TikTok? Hootsuite’s Kerri Donaldson shares 11 amazing tips and how-tos to gain an engaged and growing following on TikTok for your business. With 689 million global active users as of January 2021, everyone and their grandmothers are on TikTok. Having lots of followers can mean a… Read more »
We are currently in the midst of an Instagram hacking pandemic, and right now, it’s never been more important to make sure that your account’s security is up to date, writes Amani Youssef, founder of So Social. In the last twelve months, you’ve probably been DM’d from accounts you’ve followed these familiar words: ‘Can you… Read more »
Updated 15 October 2020. These days social networking sites are an essential component of any marketing strategy. At the very least you need to embrace the popular ones and one of the very popular ones is Instagram. It’s different to Facebook and Twitter because it’s much more visual. That means it appeals to people who… Read more »
It is worth social media platforms because they are one of the cheapest forms of marketing and drive engagement with the your clients.
Here are some of the most common mistakes I see all the time. The good news is they can be easily remedied. So let’s dive in.
We scroll mindlessly through our social feeds while watching TV or on a break at work, but what makes you stop on your favourite brand’s post? Is it the image? Is it the text? Or do you just know it’s them? Chances are you just ‘know’ who the post is from, by how their posts… Read more »
Facebook has announced a suite of new tools aimed at small business owners to assist them in saving time and money when creating resources for their social media campaigns. The new tools include an Automated Ad feature which will easily allow small business owners to create a targeted campaign based on their unique goals; a… Read more »
The Australian Federal Government is giving small business millions to spend on social media advertising as part of the upcoming Budget. What would happen if they spent that on building their online community instead? The Export Market Development Grants (EMDG) scheme helps cover expenses for export promotional activities for Australian businesses. The 2019 Federal Budget is… Read more »
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