Updated 15 October 2020. These days social networking sites are an essential component of any marketing strategy. At the very least you need to embrace the popular ones and one of the very popular ones is Instagram. It’s different to Facebook and Twitter because it’s much more visual. That means it appeals to people who… Read more »
It is worth social media platforms because they are one of the cheapest forms of marketing and drive engagement with the your clients.
Some of the ways small businesses use social media could in fact hurt their brand rather than build brand loyalty.
Here are some of the most common mistakes I see all the time. The good news is they can be easily remedied. So let’s dive in.
We scroll mindlessly through our social feeds while watching TV or on a break at work, but what makes you stop on your favourite brand’s post? Is it the image? Is it the text? Or do you just know it’s them? Chances are you just ‘know’ who the post is from, by how their posts… Read more »
Facebook has announced a suite of new tools aimed at small business owners to assist them in saving time and money when creating resources for their social media campaigns. The new tools include an Automated Ad feature which will easily allow small business owners to create a targeted campaign based on their unique goals; a… Read more »
The Australian Federal Government is giving small business millions to spend on social media advertising as part of the upcoming Budget. What would happen if they spent that on building their online community instead? The Export Market Development Grants (EMDG) scheme helps cover expenses for export promotional activities for Australian businesses. The 2019 Federal Budget is… Read more »
Sydney jewellery maker Nikita Majajas says she wouldn’t be in business without social media. The one-woman enterprise credits Instagram for transforming the designs crafted in her garage into a global brand. Doodad + Fandango founder, Majajas will share insights, tips and online marketing experiences on how to be an online success at the City of… Read more »
A new study by Kaizen has revealed influencer marketing could be the worst way for your business to spend its marketing budget. The study found influencers have very little impact on increasing a brand’s search rankings or social shares. The news comes following hot on the heels of a survey by popular smartphone manufacturer, Oppo, which found… Read more »
These days it’s not enough for a small business to provide great service, they also need to actively promote what they do and how well they do it, on social media. However, with so many businesses clamouring for your eyeballs, standing out from the crowd takes more than a hastily snapped iPhone image. If you… Read more »
City of Sydney is offering small business owners the chance to sharpen up their social media skills with a series of workshops. First cab off the rank is Digital Marketing 101. The aim of the free seminar is to provide business owners with the tools they need to optimise their Instagram strategy. The workshop will… Read more »
One of the frustrations about producing online content is that sometimes we just can’t get the coverage we were hoping for. Sure, we can do all the right search engine optimisation to get our content indexed in search engines but sometimes what we’re really after is for our content to be shared among our target… Read more »
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