The next big thing for eCommerce is coming soon to Australia, according to the trends from Asia and other overseas countries. Get ready for social commerce, writes Jenn Donovan, co-founder of Spend with Us. Those already online with a mobile-friendly website and the goal of building a community via social media platforms (as opposed to… Read more »
Want to know the secret to getting a lot of followers on TikTok? Hootsuite’s Kerri Donaldson shares 11 amazing tips and how-tos to gain an engaged and growing following on TikTok for your business. With 689 million global active users as of January 2021, everyone and their grandmothers are on TikTok. Having lots of followers can mean a… Read more »
We are currently in the midst of an Instagram hacking pandemic, and right now, it’s never been more important to make sure that your account’s security is up to date, writes Amani Youssef, founder of So Social. In the last twelve months, you’ve probably been DM’d from accounts you’ve followed these familiar words: ‘Can you… Read more »
Updated 15 October 2020. These days social networking sites are an essential component of any marketing strategy. At the very least you need to embrace the popular ones and one of the very popular ones is Instagram. It’s different to Facebook and Twitter because it’s much more visual. That means it appeals to people who… Read more »
It is worth social media platforms because they are one of the cheapest forms of marketing and drive engagement with the your clients.
Some of the ways small businesses use social media could in fact hurt their brand rather than build brand loyalty.
Here are some of the most common mistakes I see all the time. The good news is they can be easily remedied. So let’s dive in.
We scroll mindlessly through our social feeds while watching TV or on a break at work, but what makes you stop on your favourite brand’s post? Is it the image? Is it the text? Or do you just know it’s them? Chances are you just ‘know’ who the post is from, by how their posts… Read more »
Facebook has announced a suite of new tools aimed at small business owners to assist them in saving time and money when creating resources for their social media campaigns. The new tools include an Automated Ad feature which will easily allow small business owners to create a targeted campaign based on their unique goals; a… Read more »
The Australian Federal Government is giving small business millions to spend on social media advertising as part of the upcoming Budget. What would happen if they spent that on building their online community instead? The Export Market Development Grants (EMDG) scheme helps cover expenses for export promotional activities for Australian businesses. The 2019 Federal Budget is… Read more »
Sydney jewellery maker Nikita Majajas says she wouldn’t be in business without social media. The one-woman enterprise credits Instagram for transforming the designs crafted in her garage into a global brand. Doodad + Fandango founder, Majajas will share insights, tips and online marketing experiences on how to be an online success at the City of… Read more »
A new study by Kaizen has revealed influencer marketing could be the worst way for your business to spend its marketing budget. The study found influencers have very little impact on increasing a brand’s search rankings or social shares. The news comes following hot on the heels of a survey by popular smartphone manufacturer, Oppo, which found… Read more »
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