Features

Small business budget should benefit communities, not big tech 

- April 5, 2019 3 MIN READ

The Australian Federal Government is giving small business millions to spend on social media advertising as part of the upcoming Budget. What would happen if they spent that on building their online community instead? The Export Market Development Grants (EMDG) scheme helps cover expenses for export promotional activities for Australian businesses. The 2019 Federal Budget is… Read more »

News

Influencer marketing found to have little impact

- November 26, 2018 2 MIN READ

A new study by Kaizen has revealed influencer marketing could be the worst way for your business to spend its marketing budget. The study found influencers have very little impact on increasing a brand’s search rankings or social shares. The news comes following hot on the heels of a survey by popular smartphone manufacturer, Oppo, which found… Read more »

Digital

8 reasons your content isn’t getting shared

- May 25, 2018 3 MIN READ

One of the frustrations about producing online content is that sometimes we just can’t get the coverage we were hoping for. Sure, we can do all the right search engine optimisation to get our content indexed in search engines but sometimes what we’re really after is for our content to be shared among our target… Read more »

Features

These 10 kids businesses are killing it!

- December 4, 2017 5 MIN READ

Did you know the average family will have spent over $500,000 on their child by the time they leave school. Is it any wonder that businesses that are based on children’s products or services are killing it. This week we shine a spotlight on 10 amazing small businesses that are focused on delivering the goods for… Read more »