We scroll mindlessly through our social feeds while watching TV or on a break at work, but what makes you stop on your favourite brand’s post? Is it the image? Is it the text? Or do you just know it’s them? Chances are you just ‘know’ who the post is from, by how their posts… Read more »
Facebook has announced a suite of new tools aimed at small business owners to assist them in saving time and money when creating resources for their social media campaigns. The new tools include an Automated Ad feature which will easily allow small business owners to create a targeted campaign based on their unique goals; a… Read more »
The Australian Federal Government is giving small business millions to spend on social media advertising as part of the upcoming Budget. What would happen if they spent that on building their online community instead? The Export Market Development Grants (EMDG) scheme helps cover expenses for export promotional activities for Australian businesses. The 2019 Federal Budget is… Read more »
Sydney jewellery maker Nikita Majajas says she wouldn’t be in business without social media. The one-woman enterprise credits Instagram for transforming the designs crafted in her garage into a global brand. Doodad + Fandango founder, Majajas will share insights, tips and online marketing experiences on how to be an online success at the City of… Read more »
A new study by Kaizen has revealed influencer marketing could be the worst way for your business to spend its marketing budget. The study found influencers have very little impact on increasing a brand’s search rankings or social shares. The news comes following hot on the heels of a survey by popular smartphone manufacturer, Oppo, which found… Read more »
These days it’s not enough for a small business to provide great service, they also need to actively promote what they do and how well they do it, on social media. However, with so many businesses clamouring for your eyeballs, standing out from the crowd takes more than a hastily snapped iPhone image. If you… Read more »
City of Sydney is offering small business owners the chance to sharpen up their social media skills with a series of workshops. First cab off the rank is Digital Marketing 101. The aim of the free seminar is to provide business owners with the tools they need to optimise their Instagram strategy. The workshop will… Read more »
One of the frustrations about producing online content is that sometimes we just can’t get the coverage we were hoping for. Sure, we can do all the right search engine optimisation to get our content indexed in search engines but sometimes what we’re really after is for our content to be shared among our target… Read more »
There was a time you could simply post a pic or video of your product to Facebook and get instant traction. Then came boosted posts and Facebook ads and the rules of engagement changed. Now small businesses struggle to convert Facebook views to sales without being highly targeted. Here’s how to invest wisely to double… Read more »
Thanks to advances in technology consumers are expecting more than ever from businesses. Nowhere is this more prevalent than in the area of customer experience. If your business fails to keep up with the latest trends you could wind up losing out to a competitor. Over the last few months, there has been a lot… Read more »
In today’s always-on world, keeping up with the pressures of running a business can leave business owners feeling overwhelmed. Get off the treadmill and rethink your approach to success and self-care. We’ve just celebrated the 10th anniversary of Apple’s release of the iPhone 4. Smart phone technology has revolutionised our business lives. In our pockets… Read more »
Did you know the average family will have spent over $500,000 on their child by the time they leave school. Is it any wonder that businesses that are based on children’s products or services are killing it. This week we shine a spotlight on 10 amazing small businesses that are focused on delivering the goods for… Read more »
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