Features

Small business budget should benefit communities, not big tech 

- April 5, 2019 3 MIN READ

The Australian Federal Government is giving small business millions to spend on social media advertising as part of the upcoming Budget. What would happen if they spent that on building their online community instead? The Export Market Development Grants (EMDG) scheme helps cover expenses for export promotional activities for Australian businesses. The 2019 Federal Budget is… Read more »

Features

Garage business goes global by getting social

- March 25, 2019 2 MIN READ

Sydney jewellery maker Nikita Majajas says she wouldn’t be in business without social media. The one-woman enterprise credits Instagram for transforming the designs crafted in her garage into a global brand. Doodad + Fandango founder, Majajas will share insights, tips and online marketing experiences on how to be an online success at the City of… Read more »

News

Influencer marketing found to have little impact

- November 26, 2018 2 MIN READ

A new study by Kaizen has revealed influencer marketing could be the worst way for your business to spend its marketing budget. The study found influencers have very little impact on increasing a brand’s search rankings or social shares. The news comes following hot on the heels of a survey by popular smartphone manufacturer, Oppo, which found… Read more »

Digital

8 reasons your content isn’t getting shared

- May 25, 2018 3 MIN READ

One of the frustrations about producing online content is that sometimes we just can’t get the coverage we were hoping for. Sure, we can do all the right search engine optimisation to get our content indexed in search engines but sometimes what we’re really after is for our content to be shared among our target… Read more »