Loyalty programs aren’t just for big business: small business customers want them too

- November 12, 2021 3 MIN READ

With the pandemic forcing Australian businesses online, building loyalty has never been more important as the competitor is literally one click away, writes Nick Hinsley, VP of Retail at Lexer. A common misconception is that loyalty programs are for large retailers, however no matter how small your business, implementing a loyalty program can be crucial… Read more »

online sales season

Four ways Australian businesses can prepare for severe peak season supply chain challenges

- October 29, 2021 3 MIN READ

Australian shoppers broke records last year when November 2020 was reportedly the biggest month in Australian online shopping history, according to Australia Post, but with COVID impacting supply chains globally this year’s peak shopping season could trip up unprepared businesses, writes Stepehn Darracott, vice president and country manager, Pitney Bowes Japan, Australia and New Zealand.… Read more »

shop online or instore

Making the most of your online and physical shopfront is essential as lockdowns ease and business reopens

- October 26, 2021 3 MIN READ

With lockdowns across Australia coming to an end, many businesses are preparing to reopen their physical stores. As owners navigate the natural drop in online traffic, it’s imperative to strike the balance between continuing to nurture their audiences online as well as driving engagement offline in their marketing efforts to maintain and push sales, writes… Read more »

online shopping

How to benefit from the COVID online retail boom:  what consumers really want online

- October 1, 2021 3 MIN READ

With COVID lockdowns a fact of life, online sales continue to soar.  Worldwide, eCommerce has boomed with consumers not only embracing online shopping for essentials such as food and groceries and health and wellbeing, but also as a form of retail therapy for indulgence items to help them through the pandemic. According to Jam Pathirana,CEO… Read more »

online site ecommerce store

Six quick and easy steps to help you start and grow your online business successfully

- September 28, 2021 4 MIN READ

The digital habits of every generation are forever changed. WP Engine’s new Generation Resilience Report reveals nearly two-thirds of all Australians (64 per cent) expect to maintain their digital habits after the pandemic and nearly half of Australians (47 per cent) believe all shopping will take place online in 10 years, writes Mark Randall, Country… Read more »