The Metaverse and beyond: 4 ways the metaverse is set to change how consumers engage with retailers

- February 15, 2022 3 MIN READ

Bloomberg intelligence predicts that the metaverse could be worth $800 billion by 2024. With big brands like Nike and H&M already investing heavily in the virtual world, how will this new communication channels change how consumers interact with brands? Ever since Facebook rebranded as Meta, the proposition of virtual worlds has captured the imagination of… Read more »

making purchase on smartphone in a store

How going ‘phygital’ is helping brick and mortar stores survive post-COVID

- January 18, 2022 4 MIN READ

From food to electronics, all the way to clothing, DIY and furniture: the digitisation of shopping is now a reality. A combination of the pandemic and Australians’ obsession with their smartphones has accelerated this trend considerably in recent years, forcing businesses to ‘go phygital’ and changing how they connect with consumers using technology, writes Eva… Read more »

is your website ready for black friday

Don’t leave your website in the dark this Black Friday with these online sales tips

- November 17, 2021 3 MIN READ

Savvy shoppers are no longer waiting for Boxing Day to arrive for the best deals. Eager consumers have bookmarked their favourite retailers’ websites with their wish lists for the Black Friday and Cyber Monday sales, writes Tamara Oppen, Managing Director of GoDaddy Australia. So, what does this mean for Aussie online businesses? Online shopping events… Read more »