Features

What’s in a name?

- February 12, 2018 3 MIN READ

When a legal stoush forced Kayla Houlihan to rebrand her skin care business, the online retailer turned to personalised packaging to save the day! When customers at her Geelong beauty salon began complaining about the dearth of vegan Australian-made, natural, cruelty free products, Kayla Houlihan listened. The inspiring young entrepreneur decided to deliver the goods… Read more »

Resources

5 ways to avoid supplier rip-offs

- February 12, 2018 3 MIN READ

For some entrepreneurs to be let down by unscrupulous suppliers is a rite of passage, but let’s call it what it is: a rip-off that should have never happened. Here are Christie Whitehill’s five tips to avoiding supplier disappointments. Unfortunately, being ripped off and let down by suppliers is not unusual. For example, in my… Read more »

Resources

5 steps to a happy healthy work culture

- February 11, 2018 3 MIN READ

  Talent is a hot commodity and can be hard to find. If you have good talent working for you don’t risk letting it walk out the door! A well-defined organisational culture can keep employees from moving on, says Stockdale and Leggo COO Anna Thomas.   In a market where loyalty has become far less… Read more »

People

7 ways to reward your team in 2018

- February 8, 2018 3 MIN READ

Rewarding your team is an important part of maintaining an engaged and motivated workplace. While money is a motivator, it’s short-term and less meaningful than thoughtful benefits, perks and rewards. An effective employee reward system can improve morale and keep your team focused on achieving goals for your business. Here are seven ways to reward… Read more »

Resources

The hidden costs of starting a business

- February 7, 2018 3 MIN READ

You’ve got your business plan, you’ve crunched the numbers and you’re finally ready to take that great leap forward into a small business venture. But wait! There are a few hidden costs to starting up a business that even the most extensive business plan can often neglect. Startups with good a business plan give comfort to entrepreneurs… Read more »

Digital

What I learned in 2017 as a start-up

- January 31, 2018 3 MIN READ

Andrew Joyce explains how his app Found Careers went from obscurity to fame in three short years. There’s a critical time in any start-up’s lifecycle. It’s the point that you become ‘A Thing’. This might sound strange, but for everyone inside the business (especially those who’ve been there since the beginning), it’s very clear when… Read more »

Features

4 steps to optimise your site for mobile users

- January 25, 2018 3 MIN READ

Australia is a nation of mobile phone lovers, so it should come as no surprise that our primary means of accessing the internet is now via our smartphones. Today,  mobile and tablet internet usage exceeds desktop use and accounts for over 51% of internet usage worldwide.  As a result, it should go without saying that optimising your… Read more »

Digital

Are outdated SEO tactics wrecking your ranking?

- January 21, 2018 3 MIN READ

Over the years the search ranking algorithms employed by companies like Google have changed a lot. The most recent iteration employs natural language learning and artificial intelligence with a strong emphasis on mobile search. Although algorithms are closed-guarded proprietary secrets, search engines provide free resources and guidelines on how to optimise content. Despite this, many… Read more »

5 ways to improve the employee experience by Ush Danek
Experts

5 ways to improve the employee experience

- January 17, 2018 4 MIN READ

HR Expert, Ushma Dhanak, shares her top tips to generate employee satisfaction Improving the ‘customer experience’ has become a buzz phrase in business. From ecommerce stores to any retail or other service-oriented business, the phrase neatly sums up the need to focus on personal user experiences in all customer interactions. It’s seen as the key… Read more »

Three steps to export success in China by Andrew Watson
Growth

Three steps to export success in China

- January 13, 2018 2 MIN READ

China is Australia’s largest trading partner, and buys almost a third of Australia’s annual exports. With advances in technology and the ease of use of platforms such as Alibaba exporting to China has never been easier or timelier. It is important however, for those considering exporting to China to think prudently when it comes to… Read more »