Are you considering a rebrand of your business? Shayne Tilley, head of marketing at 99designs by Vista explains the ins and outs of rebranding, and shares some tips to successfully bring a new visual representation of your business to the world. It’s good practice as a business owner to regularly take stock of your branding… Read more »
When disputes arise between your business and other parties, it’s often best to resolve the matter before it gets to the point of costly and time-consuming legal proceedings. Australian Small Business and Family Enterprise Ombudsman, Bruce Billson, explains how his office can help. Since being established six years ago, the Australian Small Business and Family… Read more »
Every business has ten departments within their organisational chart, writes Brad Turville, Director, Business Advisory at BJT Financial. You may already have a team in place, but do you have clearly defined departments and functions within your business and does every employee have clarity about their role and responsibilities? In order for a business to… Read more »
It’s all about de-risking.
Physical assets, customer purchases, total revenue – all of these have value for any business. But there is one metric in particular that companies find to be of great importance and that is Customer Lifetime Value. Digital strategy expert, Adam Stewart explains what CLV is, how to calculate it, and why it matters for your… Read more »
Effective administration is the bedrock of any small business. When done well, administrative processes allow a business to operate smoothly and efficiently, maximising productivity and improving profit margins. Here are seven essential tips for successful business administration, which will reduce stress and free up lots of much-needed time! 1. Understand your team If you are… Read more »
Time management is all the rage these days, and it’s easy to understand why. Most people, particularly small business owners and entrepreneurs, are working themselves to the bone. But according to statistics, this is translating into huge amounts of unpaid overtime – and even burnout – for Aussie workers. It’s been found that 70 per… Read more »
Many business owners just take whatever they want, whenever they want and have their accountant sort it out at the end of the year
Become even more business savvy while you work, drive or exercise with these top 10 business podcasts!
Worldwide, there are 60 million businesses with active Facebook accounts. Four million of these currently utilise Facebook’s advertising platform (including Instagram). The majority of these businesses are small-to-medium-sized enterprises. So, how do you compete with all of this global foot traffic? A measured approach Whilst social media should be essential to your marketing mix, you do… Read more »
Updated 16 September 2020. Effective marketing is a key growth driver in your small business. If you think you don’t have to understand marketing – think again. Everyone in your small business is responsible for marketing – from the receptionist to those in the accounts department. If you don’t buy in to that principle, be… Read more »
A lot of people dug deep to get through the initial wave of COVID-19 and used a lot of their mental, physical and financial reserves. Now, they are trying to cope with a second wave but with massively depleted reserves. It’s tough, really tough; and we know people will struggle to get up again and… Read more »