Social media offers small businesses a cost effective, often free, advertising channel for reaching the masses. When done right, a business’s social media efforts can deliver an immense ROI. Of course, it’s not as simple or straight-forward as just sending a tweet, posting a status or uploading a photo. As we know, there is much… Read more »
The only thing that stays true about SEO is the fact that its constantly changing. An emerging trend that is continuing to grow in momentum is voice search. Ever since Apple rolled out Siri on the iPhone 4S in October 2011, the way people search the internet has started changing. According to Google, 20 per… Read more »
Rose Street Market will become the first Australian market to go cashless.
You’re probably wondering how Twitter can help your small business. How can you get your Tweets seen? Is it really worth investing time and energy into it? These are some common questions that many small business owners are faced with. Although it’s known famously for breaking news and celebrity gossip, Twitter is actually an important… Read more »
Small business owners are experts on the products they sell or services they provide and increasingly customers want access to the knowledge of experts. Blogging is the perfect way to showcase your skills, build your credibility and give customers what they crave. However, many small business owners fear blogging for a variety of reasons. Some claim they… Read more »
Facebook can be an ingenious way to grow your small business. Whether you sell in person, online or through an app, we all want to know what to do next as businesses grow. Facebook, essentially, allows you to build relationships with customers, encouraging endorsement and spreading positive word of mouth. Here’s the hard part. Actually… Read more »
A recent survey of small business owners revealed some very worrying statistics: Many small businesses do not believe that mobile-friendly sites are a top priority, 23 per cent of existing business websites are not mobile-friendly and nine per cent of business owners had no idea if their site was mobile-friendly or not. It cannot be… Read more »
While a website is indeed a basic requirement for small businesses, it is not a complete digital marketing strategy in and of itself.
This marketing stack – the term used to describe multiple marketing tools – are ten of the best to consider for your marketing and advertising. Which ones are right for your small business? # 1. Google Analytics You can identify the basic profile of the customers including demographics, age, gender, and user activities on their… Read more »
Have you ever asked for a few too many questions on an online form for your small business? You aren’t alone. However, one of the most common reasons why online forms don’t perform as well as small businesses might expect, is that the forms ask for too much information. The good news is it’s easy… Read more »
Most of these suggestions are common sense, but it is amazing how often even these simple things are overlooked.
We spoke to Steven Miller, SMB Group Director at Microsoft Australia, to find out what digital transformations mean for small business.
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