Growing your personal brand on Instagram and TikTok can be a great way to gain visibility, build your online presence, and connect with your target audience. Social media expert Amani Youssef shares her top five tips. Building a strong personal brand on Instagram and TikTok has several benefits, including increased visibility, credibility, trust, and… Read more »
Online, social media management and content creation are key to grabbing and keeping people’s attention when scrolling on social platforms, so it triggers me when someone says “Just throw it up on socials.” writes social media expert Emily-Rose Hills. There’s no just throwing things anywhere, thank you. What you may assume is grabbing an… Read more »
Winning customers’ attention is key for any business looking to drive growth. Today, with the help of social media, it’s possible for businesses to attract positive attention with creative and compelling content that won’t break the bank, explains Harry Lowes, Director of Mid-Market ANZ, Meta. After all, people are increasingly using social media for… Read more »
Humour is the most attractive and attention-grabbing content on social media in 2024. From building positive associations to creating memorable and shareable content, humour gives brands a pathway to humanise their content explains social media expert Amani Youssef. Humour has the power to capture the attention of social media users amidst the vast amount… Read more »
Why aren’t you using video for your socials? I’ve heard all the excuses. You’ve got a face only your mother could love. You’re time poor. You don’t have professional equipment. Editing is time-consuming. Everyone has an excuse but did you know videos are like super glue for your audience’s memory, asks social media expert… Read more »
If you’re a business owner who’s been avoiding personal branding on social media like it’s a telemarketer phoning, this is your wake-up call. It’s time to elevate from zero to hero status in the digital world. Social media expert Emily-Rose Hills shares her top ten tips to make your personal brand reach new heights.… Read more »
TikTok, known for its short-form videos, has quickly gained popularity among Gen Z and millennials. With over 1 billion monthly active users, it presents a huge opportunity for brands to reach a large and highly engaged audience. So how can you use TikTok to your business advantage? Amani Youssef explains the power of TikTok… Read more »
The X platform, formerly known as Twitter, can be a valuable tool for small businesses in several ways. Social media expert Amani Youssef shares how X can help your business. Now that there is so much hype and changes happening with the platform, it is important to understand how X can assist a small… Read more »
It’s no secret that social media is an essential tool to help promote small-medium sized businesses. But as brands look to drive revenue growth and gain a competitive edge, many are now turning to social media as an end-to-end business driver through social selling. Harry Lowes, Director Mid-Market at Meta ANZ, explains the three… Read more »
Social media users in Australia are some of the most active in the world, according to the latest SocialMediaNews report. Facebook is the lead platform, followed by YouTube, WhatsApp, Instagram and LinkedIn, so what does this mean for business owners in the coming 12 months? asks Elise Balsillie, Head of Thryv Australia. In addition,… Read more »
Who doesn’t love a good story in motion—a snippet of behind the scenes of Toni & Ryan’s podcast or the good, bad and downright ugly that comes with unboxing of a Shein haul? Video is the king of content and the stats don’t lie. A staggering 54 per cent of marketers are now focusing… Read more »
The holiday season can provide huge growth opportunities for small businesses yet it can also equally feel like an uphill battle to compete with more mature businesses. Digital innovation can provide the answer to driving success and scaling your business during this lucrative time of year. But what are the ‘back to basics’ benefits… Read more »
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