facebook ban
Marketing

Thanks, Zuckerberg – truly! Proof that relying on one marketing channel is bloody dangerous 

- February 22, 2021 3 MIN READ

I want to thank Facebook and Zuckerberg sincerely. I truly do. The blindsided vengeance of this past week has proven beyond doubt how dangerous it is for small businesses to rely on any marketing channel they do not fully own and control. Many were Zuckerberg-ed  into believing that Facebook loved them and would be a never-ending fountain… Read more »

social media
Marketing

How to get the best out of your social media in 2021

- February 16, 2021 4 MIN READ

A report from Hootsuite & We Are Social reveals how businesses should be approaching their social media, Hootsuite’s Daniel Lean, Manager of Customer Service APAC unpacks what you need to know. With 4.20 billion users now using social media and 2020 being the catalyst for a massive shift in how consumers use the internet to… Read more »

instagram
Social Media

Turbo-charge your eCommerce through Instagram

- December 2, 2020 3 MIN READ

Instagram has always been a place for Australians to discover creators, brands and inspiration. This year in particular, eCommerce has been an essential tool for local businesses to survive and many of them are driving new sales using Instagram, writes Naomi Shepherd, Facebook Group Industry Director. Connecting customers with brands To support this, we launched… Read more »

pinterest
Marketing

5 Pinterest trends that will boost your sales

- November 24, 2020 4 MIN READ

Small business owners hoping to capitalise on consumer uptake in digital sales should also consider shoppable Pins on Pinterest. The platform’s latest data reveals the per cent of ‘Pinners’ engaging with shopping surfaces on Pinterest has grown over 85 per cent in the past six months. According to Pinterest data, 63 per cent of Pinners plan to… Read more »

social media
Social Media

5 reasons social should be part of your marketing

- November 12, 2020 3 MIN READ

Using social media to market your business isn’t rocket science. Yet, surprisingly, only a minority of small business owners advertise on social media. Are they missing out on targeting a receptive audience? According to the Yellow Social Media Report 2020, one-third of Aussie consumers admit they will check out a brand’s social channels before committing to… Read more »

Business Advice

How to drive traffic on social media

- October 16, 2020 2 MIN READ

Worldwide, there are 60 million businesses with active Facebook accounts. Four million of these currently utilise Facebook’s advertising platform (including Instagram). The majority of these businesses are small-to-medium-sized enterprises. So, how do you compete with all of this global foot traffic? A measured approach Whilst social media should be essential to your marketing mix, you do… Read more »