humour- a woman relaxing on couch laughs at something on her mobile phone
Social Media

Make ’em laugh: Why humour is a top social media trend

- February 20, 2024 2 MIN READ

  Humour is the most attractive and attention-grabbing content on social media in 2024. From building positive associations to creating memorable and shareable content, humour gives brands a pathway to humanise their content explains social media expert Amani Youssef. Humour has the power to capture the attention of social media users amidst the vast amount… Read more »

woman creating social media video outdoors
Social Media

Unlock the magic of social media videos: A business’s guide to captivating content 

- February 19, 2024 2 MIN READ

  Why aren’t you using video for your socials? I’ve heard all the excuses. You’ve got a face only your mother could love. You’re time poor. You don’t have professional equipment. Editing is time-consuming. Everyone has an excuse but did you know videos are like super glue for your audience’s memory, asks social media expert… Read more »

social selling
Social Media

3 tips to ace your social selling game in 2024

- December 18, 2023 3 MIN READ

  It’s no secret that social media is an essential tool to help promote small-medium sized businesses. But as brands look to drive revenue growth and gain a competitive edge, many are now turning to social media as an end-to-end business driver through social selling. Harry Lowes, Director Mid-Market at Meta ANZ, explains the three… Read more »

The ACCC has called for urgent reforms to ensure social media platforms are more transparent and protect businesses and consumers from scammers
Social Media

Social media best practices in 2024

- December 4, 2023 2 MIN READ

  Social media users in Australia are some of the most active in the world, according to the latest SocialMediaNews report. Facebook is the lead platform, followed by YouTube, WhatsApp, Instagram and LinkedIn, so what does this mean for business owners in the coming 12 months? asks Elise Balsillie, Head of Thryv Australia. In addition,… Read more »