pinterest
Marketing

5 Pinterest trends that will boost your sales

- November 24, 2020 4 MIN READ

Small business owners hoping to capitalise on consumer uptake in digital sales should also consider shoppable Pins on Pinterest. The platform’s latest data reveals the per cent of ‘Pinners’ engaging with shopping surfaces on Pinterest has grown over 85 per cent in the past six months. According to Pinterest data, 63 per cent of Pinners plan to… Read more »

social media
Social Media

5 reasons social should be part of your marketing

- November 12, 2020 3 MIN READ

Using social media to market your business isn’t rocket science. Yet, surprisingly, only a minority of small business owners advertise on social media. Are they missing out on targeting a receptive audience? According to the Yellow Social Media Report 2020, one-third of Aussie consumers admit they will check out a brand’s social channels before committing to… Read more »

Business Advice

How to drive traffic on social media

- October 16, 2020 2 MIN READ

Worldwide, there are 60 million businesses with active Facebook accounts. Four million of these currently utilise Facebook’s advertising platform (including Instagram). The majority of these businesses are small-to-medium-sized enterprises. So, how do you compete with all of this global foot traffic? A measured approach Whilst social media should be essential to your marketing mix, you do… Read more »

Features

The best Instagram tips to build your following

- October 14, 2020 4 MIN READ

Updated 14 October 2020. “Build for people first,” says Talia Knowles-Rivas, Product Marketing Lead at Facebook and Instagram. “People expect to see content from their favourite brands. But if you want to build a following you need to build to deliver a frictionless experience. Make connections more relevant and seamless.” As social media platforms go,… Read more »

ROI
Social Media

How to effectively measure ROI from social media activity

- October 6, 2020 4 MIN READ

Business growth requires financial investment, however, it can be daunting to determine how much of your business’ budget to invest in social media, especially when financially planning. As technology continues to transform the way we live, work and play, business owners know digital transformation – whether storing documents in the cloud instead of a filing… Read more »