In today’s competitive business landscape, effective public relations (PR) plays a vital role in enhancing brand visibility, reputation, and customer engagement, writes Kathryn Van Kuyk and Anthony Caruana, co-CEOs and co-Founders, Media-Wize For small businesses and startups, where resources may be limited, implementing a strategic PR approach is crucial. Here are five key steps… Read more »
Today’s fast-paced 24/7 news cycles, social media and heightened interconnectivity means the consistent hunger for something new to create headlines and grab audience share. And nothing draws an audience more than a crisis. How a business manages and responds to these challenging situations can make or break its reputation and often viability. A poorly managed… Read more »
Can you think of one valuable lesson you’ve learned from your own experience, or from another entrepreneur or business mentor, that helps you in business today? Someone once said to me ‘Everyone’s a listener’ and it’s always stuck with me. We were talking in the context of media opportunities and which interviews or podcasts or… Read more »
For someone new to the world of marketing, understanding where Public Relations (PR) fits into the overall marketing strategy can be enlightening. Among the four elements of the marketing mix – Product, Place, Price, and Promotion – PR plays a crucial role within the “Promotion” element, explains Candice Gershun founder of Candice PR. The four… Read more »
Business, at its heart, is all about people – building relationships and establishing trust. For a PR campaign to succeed, startups and small businesses need to invest in building relationships with key journalists to achieve solid results, writes Kathryn Van Kuyk and Anthony Caruana, Co-CEOs and Co-Founders, Media-Wize. For many startups and small businesses with… Read more »
I was interviewed recently by Jules Lund for Disrupt Radio, and during our chat, Jules challenged me to open up and share some of my own personal story with the listeners. Being open like this is always a difficult – and it takes practice – but it’s essential for any business owner to connect… Read more »
For many startups and small business owners, it is key to understand the difference between marketing and public relations (PR) so you can determine if your objectives require investment in both services, or if to begin with, you just want to focus on getting one right first, write Kathryn Van Kuyk and Anthony Caruana,… Read more »
Not every business seeks media coverage but it can happen to almost anyone. In some cases, it can be for great reasons. A new product might unexpectedly have a massive market impact. Or a celebrity may use your service and promote it on social media, putting you in the spotlight. But are you ready… Read more »
Timing is everything. Deciding when to start engaging with the media is pivotal to building awareness and achieving growth and business success, write Kathryn Van Kuyk and Anthony Caruana, co-CEOs, Media-Wize. We often meet startups and small business owners who want to start public relations activities but they sometimes have a lack of understanding… Read more »
While it would be hard to find a business that is not using some form of social media to establish an online presence or as part of their overall marketing mix, there is still a huge opportunity for many businesses to up their social media game, writes Samantha Dybac, CEO and founder of The… Read more »
Many startups and small business owners believe public relations is another tactic to achieve sales. But they’d be wrong. If you want to achieve quick sales, have a limited budget and are fighting for viability and survival, investing in advertising and marketing can be a better short-term strategy for winning more customers fast, write… Read more »
Public relations is about far more than simply getting your name in the media. Modern PR is everything you say, everything you do and everything others say about you; it’s about creating powerful relationships to build your brand’s profile and tell your story, writes Annette Densham. Want to get noticed? When you are in… Read more »
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