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Marketing

How values branding can attract both staff and customers to your business

- July 7, 2021 4 MIN READ

The new financial year has started with the quest for new customers and great staff that’s more vigorous than ever, writes Sue Parker. Australia continues to navigate COVID-19, diverse commercial challenges and new workplace models. But this gives leaders a unique opportunity to differentiate themselves amongst the competition, overwhelm and noise. Why values branding matters… Read more »

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Digital

Why emails have a whole new etiquette post COVID-19

- June 10, 2021 3 MIN READ

As someone who has been running a successful PR and marketing company through the rise of the internet and advent of high-speed communications, I’ve experienced first-hand the impact and success gained from mastering written communication skills, writes Sharon Williams founder of Taurus Marketing. Through COVID-19 and the move to remote workplaces, we’ve seen a sharp… Read more »

LinkedIn post update is dividing users
Social Media

LinkedIn’s post update has divided users: are you in favour?

- June 1, 2021 4 MIN READ

Content that inspires, educates, informs and entertains is the lifeblood of LinkedIn.  Every member has the opportunity to contribute organic content and share their expertise and value.  But with the diversity of members,  preferences, algorithm changes and formats it’s not a simple task to gain visibility and traction. LinkedIn regularly updates the platform structure removing… Read more »

Google
Digital

Why you should be worried about Google’s latest update

- May 28, 2021 3 MIN READ

Did you know the latest Google algorithm update has been fast-tracked and is currently being rolled out? This update is huge and will impact all unprepared businesses who have websites, due to Google further changing how they rank web pages within search results, writes Adam Boote, Director of Digital and Growth at digital marketing service… Read more »