social media marketing Christmas
Digital

Give the gift of convenience with these 3 social media marketing tips for the Christmas season

- December 3, 2021 3 MIN READ

The festive season has well and truly arrived, with this year being an unpredictable year for all Aussie businesses. For businesses wanting to capitalise on the season, you want to ensure your social media content and accounts are getting the attention they need, writes Sarah Russo, Head of Content Marketing, Localsearch. If you’re selling a… Read more »

Sponsored posts on laptop
Marketing

The difference between editorial, sponsored content and advertising

- November 29, 2021 3 MIN READ

As a startup or small business wanting to engage a PR (public relations service), it’s important to understand the difference between merit-based editorial, sponsored content and advertising and how all these can fit in your marketing strategy. Here’s how they work… The ins and outs of media coverage Public relations specialists help you achieve merit-based… Read more »

market research
Marketing

Do you want your business to stand out in 2022? Then it’s time to do your market research

- November 22, 2021 3 MIN READ

Market research is a vital contributor to any company’s success. For smaller businesses though, conducting market research is more often than not overlooked because of the traditional high-cost barrier, writes Lamia Lee, Regional Director ANZ of Lucid. However, there is another option that is not so widely known and that is do-it-yourself (DIY) market research.… Read more »

shop local
Marketing

5 small business owners on the importance of #ShopLocal this holiday season

- November 19, 2021 4 MIN READ

Whether it’s in response to bushfires or drought, or local businesses that challenge the fast fashion model, the sentiment to #ShopLocal has gained significant momentum over the past few years. According to a recent survey of more than 1,000 Australian consumers from Shopify, local shopping was the winner when it came to purchasing decisions this… Read more »

text messaging can be agreat communication tool for businesses
Digital

Smartphone to smart business: Text is revolutionising business-to-consumer relationships

- November 10, 2021 4 MIN READ

Every so often, an event, trend or innovation comes along that revolutionises the way businesses and consumers interact. First, it was the telephone and business directories, then it was eCommerce and the internet, and now the pandemic has highlighted the immense value of another innovation: text messaging, writes Dave Scheine, Country Manager Australia at Podium.… Read more »

PR
Marketing

Six PR tactics for startups and small businesses to use to get noticed by media

- November 4, 2021 3 MIN READ

If you’re keen to secure media attention for your startup or small business, it’s important to understand the different PR tactics you can use, write Anthony Caruana and Kathryn Van Kuyk, co-CEOs and co-founders, Media-Wize. When buying PR services, either on retainer or as projects or freelance, it’s helpful to know about the common tactics… Read more »

website design
Digital

How to build a website that will have a big impact for your small business sales

- November 3, 2021 3 MIN READ

With internet penetration and eCommerce sales reaching record highs, a website and broader online presence have evolved from ‘nice to have’ to ‘must have’ for small businesses. Today, many consumers research, discover and engage businesses online, so an eye-catching, professional and effective website can help you stand out to potential customers, writes Tamara Oppen, Managing… Read more »