Whether you’re a startup, small business or a large corporation, there are nine essential rules of engagement you must understand when working with the Australian media and securing coverage for your business, writes Kathryn Goater and Anthony Caruana, Co-CEO and Co-Founders of Media-Wize. If you’re not willing to accept all of these, then PR… Read more »
Online, social media management and content creation are key to grabbing and keeping people’s attention when scrolling on social platforms, so it triggers me when someone says “Just throw it up on socials.” writes social media expert Emily-Rose Hills. There’s no just throwing things anywhere, thank you. What you may assume is grabbing an… Read more »
Winning customers’ attention is key for any business looking to drive growth. Today, with the help of social media, it’s possible for businesses to attract positive attention with creative and compelling content that won’t break the bank, explains Harry Lowes, Director of Mid-Market ANZ, Meta. After all, people are increasingly using social media for… Read more »
The importance of public and media relations for all businesses can sometimes seem nebulous. But a PR program that is well planned, successfully executed, regularly monitored and continuously adjusted can be a powerful enabler of success, writes Anthony Caruana and Kathryn Goater, Co-CEOs and Co-founders, Media-Wize PR is not a direct sales tool. The… Read more »
Customised shoes, personalised drinks and specialised menu offerings. In a world where carbon copies of products are everywhere, retailers have to make their products stand out and provide customers with a unique purchasing experience writes Marian Makkar, senior lecturer in marketing at RMIT. The need to be different is even greater at a time… Read more »
The digital world has completely altered our expectations. Customers now expect one-tap shopping, instant messaging, and, yes, real-time crisis communication. To help you navigate PR in the digital world, Renowned SEO authority Nick Brogden, Founder of Earned Media, shares his expertise on social media and how to take advantage and control the narrative during… Read more »
Chances are, if you’ve been keeping up with social media, the news cycle, or just in conversation with friends, family, or your team, you’ll have witnessed the incredible juggernaut that is Taylor Swift’s globally successful Eras Tour, which recently captivated audiences in Melbourne and Sydney, writes Samantha Dybac, CEO and founder The PR Hub,… Read more »
For small businesses and startups trying to secure media coverage, it is important to understand what is newsworthy. But the answer will depend on the journalist, target media outlet, and the audience. Anthony Caruana and Kathryn Goater, Co-CEOs and Co-founders of Media-Wize share how to be certain your pitch hits its target. Creating a… Read more »
Humour is the most attractive and attention-grabbing content on social media in 2024. From building positive associations to creating memorable and shareable content, humour gives brands a pathway to humanise their content explains social media expert Amani Youssef. Humour has the power to capture the attention of social media users amidst the vast amount… Read more »
Why aren’t you using video for your socials? I’ve heard all the excuses. You’ve got a face only your mother could love. You’re time poor. You don’t have professional equipment. Editing is time-consuming. Everyone has an excuse but did you know videos are like super glue for your audience’s memory, asks social media expert… Read more »
I bet you have heard (or said this yourself) ‘I’m sick of being the best kept secret’, or ‘Why doesn’t anyone know what I do’, or ‘Why does so and so keep winning awards when I know what I do is so much better’. When I started in business over 10 years ago, I… Read more »
If you’re a business owner who’s been avoiding personal branding on social media like it’s a telemarketer phoning, this is your wake-up call. It’s time to elevate from zero to hero status in the digital world. Social media expert Emily-Rose Hills shares her top ten tips to make your personal brand reach new heights.… Read more »
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