Short-form videos have become a powerful tool for businesses to engage and reach their target audiences. These videos offer businesses, brands and companies the opportunity to deliver content quickly and effectively, and with the right strategy, they can be used to boost engagement and drive conversions, writes digital marketing expert, Adam Stewart, founder of… Read more »
Many of the businesses I speak with have asked what they can do with AI and what are the possibilities. But in reality, they already interact with AI. If you use any social media app, artificial intelligence already underpins much of what you see online, explains Harry Lowes, Director of Mid-Market ANZ, Meta. AI… Read more »
Universal Analytics, which launched in 2005, is ready for sunset. That moment is approaching quickly, which means the sooner you adopt Google Analytics 4 (GA4), the better. However, before you transition, there are several things to consider, explains Nick Brogden, founder of Earned Media. The shift from UA to GA4 is because the latter… Read more »
As a small business owner, finding effective ways to reach new customers is a constant challenge. Using personalised ads can help businesses to grow online and find new customers, or even connect with more of the people who are most likely to love your business, explains Harry Lowes, Director of Mid-Market ANZ, Meta. To… Read more »
Your brand might be front of mind for loyal or return customers, but if you haven’t been paying attention to your cold audience, it might be time to start, writes Blake Micola, founder of GMS Media Group. Cold audiences generally don’t have any awareness of your brand, but by increasing their knowledge and creating… Read more »
With billions of users online, it may seem daunting, but digital commerce offers a massive opportunity to connect with potential customers and increase brand awareness, writes Harry Lowes, Director of Mid-Market ANZ, Meta. Take Kulani Kinis for example. The Australian swimwear brand saw a massive 7X growth in sales after increasing their digital marketing… Read more »
When running a small business, marketing matters. Nowadays, having a website isn’t enough to effectively market your small business, so it’s important to build your business presence across a number of different marketing channels. This can be overwhelming for time-poor business owners but automation can help, writes Elise Balsillie, Head of Thryv Australia. Setting… Read more »
Content is crucial for the success of any small business. Have you ever wondered why some brands can exponentially grow their organic traffic through digital content more than others? Content expert and founder of Earned Media, Nick Brogden reveals all. If you want your brand’s content to shine, it’s important to stay up-to-date with… Read more »
Are you looking to hire a digital marketer for your business? If so, it’s critical to make sure you find the right person to fit your business. After all, they will be responsible for driving traffic and leads to your website and converting them into customers, writes Adam Stewart, founder of Digital Bond Marketing.… Read more »
With new platforms, channels and features emerging so rapidly, it can be difficult for a business investing in their digital marketing to know where, and how, to get the most value out of their money, writes Jack Huntley, National Head of Data & Insights at Resolution Digital Digital attribution has always been a method for… Read more »
Whether you’re talking to journalists, PR agencies or marketers, there’s one common factor. Everyone wants great content. Creating a great content strategy for your small business can help you boost awareness and stand out, write Anthony Caruana & Kathryn Van Kuyk, co-CEOs at Media-Wize. But what is this thing called content? Content is information… Read more »
Investing in SEO is an excellent decision for SaaS businesses. It is one of the best ways to reach a sizeable ideal audience on a limited budget. 17 per cent of startups fail because of poor marketing. So, start planning your SEO strategy while you develop your product or service. 3 useful SEO approaches… Read more »
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