In order to engage audiences online, you need to be working with the most effective medium. And the numbers are in: it’s a visual world out there. Sixty-five per cent of the population are visual learners: researchers have found that by pairing concepts with meaningful visuals, ideas are more likely to be stored in viewers’… Read more »
Whether you’re using your website for ecommerce or to generate leads, it’s frustrating if it doesn’t convert. Here’s how to increase sales and clientele using your online presence.
Producing quality content is of paramount importance but even when you get it right there is still no guarantee that anyone will read it. Clearly, there’s more involved in getting your posts read than just content alone. Let’s look at why your content isn’t getting the attention it deserves and how you can fix that.… Read more »
If you’re a small business, ranking well in search results is always important. If you also happen to have a physical store in your local community then it matters even more. All of the tradition Search Engine Optimisation methods that I normally recommend still apply, but because you also have a physical address there are… Read more »
Many large businesses have historically been good at solving human problems. Netflix makes it easy to stream your favourite movies and films, for example, while Instacart simplifies the process of shopping for groceries, Dropbox enables you to safely store, sync and share your files, and Podio makes collaboration and managing projects fun and easy. What… Read more »
Oceanic Studios co-founder Beau Barnett spoke to KBB on the amazing work they are doing allowing people in aged care to explore their childhood towns and the world through the power of VR. For more on how to super charge your business, check out the Intel tech hub
As the famous idiom states “Content is King”. Web content really is the most effective driver for attracting traffic.
One of the fundamental online marketing techniques is to gain meaningful traffic to your website and boost your social media presence through great content. Many of us need a little help to come up new innovative ideas for content and luckily there are lots of tools we can use to draw inspiration. In this article… Read more »
Small businesses struggle to convert Facebook views to sales without being highly targeted. Here’s how to invest wisely to double your e-commerce sales. You may have noticed that Facebook’s algorithms now limit the reach of brands’ posts, which means businesses need to invest in paid promotion and advertising to get the results they once achieved… Read more »
If you’re a small business offering online products, chances are you’re hosting your site with a third-party specialist in ecommerce hosting. You are probably also taking advantage of their Content Management System (CMS) and online payment processing facilities to do the hard work for you. It’s often the most cost-efficient way to get your products… Read more »
The vast number of factors that search ranking algorithms take into account to determine the order in which to display search engine rankings makes it impossible to predict how much impact one change will have on your SEO. External environmental factors including what your competitors are doing in terms of SEO, or the patterns of… Read more »
Enthusiasm is the feeling that usually prevails prior to product launch. Many small business owners believe that their new products are innovative and groundbreaking, which is why they initiate a launch after all. However, we will try to show you that enthusiasm should be mixed with caution, since product placement in a very competitive market demands a number of skills… Read more »
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