3 ways content marketing drives sales 

- November 2, 2023 4 MIN READ

Content marketing continues to prove its resilience in the ever-shifting landscape of digital engagement. The art of crafting compelling narratives endures as a cornerstone for content creators. Our resident SEO authority Nick Brogden, the founder of Earned Media, shares his expertise on content marketing and imparts essential guidance for small and medium-sized businesses seeking to… Read more »

Instagram questions

How to use Instagram to grow your email database

- October 18, 2023 2 MIN READ

  Building and maintaining a strong online presence is crucial for businesses today. While social media platforms like Instagram are often associated with visually engaging content and connecting with followers, they also provide the perfect opportunity to collect email addresses explains social media expert Amani Youssef. A super easy yet underused Instagram story sticker called… Read more »

long-form content concept. A traveller sits on top of a mountain laptop open writing a long-form post.

4 reasons why long-form content marketing isn’t dead

- September 28, 2023 4 MIN READ

  Despite the many claims and predictions of long-form content’s demise through the years, marketers, copywriters, and content creators can confirm that it’s still alive and not going away any time soon. SEO expert Nick Brogden, the founder of Earned Media, chimes in to explain why long-form content is not dead and what SMBs should… Read more »

growth concept: digital media strategy. Image of massive pumpkins being harvested

Unlocking Growth: Why your business needs expert digital marketing

- September 26, 2023 3 MIN READ

  In the dynamic landscape of modern business, advertising has emerged as the linchpin for growth. Whether you run a small startup or a well-established enterprise, the importance of effective advertising cannot be overstated. It’s the catalyst that propels your brand forward, engages your target audience, and ultimately drives revenue, explains social media and digital… Read more »

social sales concept: woman stands in front of a giant mobile phone

How to get your socials ready for sales season

- September 21, 2023 2 MIN READ

  As the year comes to a close, it’s important for businesses to reflect on their social media strategies and focus on key marketing dates to close the year, explains Amani Youssef, CEO of So Social. Upcoming social media key marketing dates include: Black Friday and Boxing Day. Black Friday marks the beginning of the… Read more »

Shopping with AI concept- hurdreds of shopping bags stuffed with goods

Want to make your holiday marketing a success? Try AI

- August 22, 2023 3 MIN READ

  As the end of the year approaches, business owners must prepare to face a unique set of obstacles. In contrast to last Christmas, when consumers were eager to splurge, the current economic landscape presents a challenging road ahead. With an elevated cash rate not seen in a decade and the highest inflation experienced in… Read more »


How Google’s E-E-A-T update will affect your business

- July 28, 2023 5 MIN READ

In December 2022, Google rolled out a major update to its search algorithm that prioritises websites demonstrating experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). Google’s update was designed to help the search engine better surface high-quality, reliable content for users, and it’s already proven to impact how businesses rank in search results significantly, explains SEO expert… Read more »