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Digital

Why emails have a whole new etiquette post COVID-19

- June 10, 2021 3 MIN READ

As someone who has been running a successful PR and marketing company through the rise of the internet and advent of high-speed communications, I’ve experienced first-hand the impact and success gained from mastering written communication skills, writes Sharon Williams founder of Taurus Marketing. Through COVID-19 and the move to remote workplaces, we’ve seen a sharp… Read more »

Google
Digital

Why you should be worried about Google’s latest update

- May 28, 2021 3 MIN READ

Did you know the latest Google algorithm update has been fast-tracked and is currently being rolled out? This update is huge and will impact all unprepared businesses who have websites, due to Google further changing how they rank web pages within search results, writes Adam Boote, Director of Digital and Growth at digital marketing service… Read more »

marketing analytics
Digital

Marketing Analytics 101: Where you should start and what you should track

- March 19, 2021 3 MIN READ

Marketing analytics is the process of measuring and analysing your marketing performance to improve efficiency and maximise your marketing budget. Think about it for a moment, you can’t make sound financial decisions without accurate financial reporting. Similarly, you can’t make good marketing decisions without analytics, writes Ben Hirons founder of digital marketing agency Due North.… Read more »