text messaging can be agreat communication tool for businesses
Digital

Smartphone to smart business: Text is revolutionising business-to-consumer relationships

- November 10, 2021 4 MIN READ

Every so often, an event, trend or innovation comes along that revolutionises the way businesses and consumers interact. First, it was the telephone and business directories, then it was eCommerce and the internet, and now the pandemic has highlighted the immense value of another innovation: text messaging, writes Dave Scheine, Country Manager Australia at Podium.… Read more »

website design
Digital

How to build a website that will have a big impact for your small business sales

- November 3, 2021 3 MIN READ

With internet penetration and eCommerce sales reaching record highs, a website and broader online presence have evolved from ‘nice to have’ to ‘must have’ for small businesses. Today, many consumers research, discover and engage businesses online, so an eye-catching, professional and effective website can help you stand out to potential customers, writes Tamara Oppen, Managing… Read more »

thought leader
Digital

Do you want to be a thought leader? Here is how to write pieces that pack a punch

- October 8, 2021 3 MIN READ

Small businesses are the backbone of the Australian economy but many small business founders dismiss their ability to position themselves as subject matter experts and ‘thought leaders’ who can enhance and add to wider industry debate and media commentary, Kathryn Van Kuyk, co-founder and co-CEO, Media-Wize Thought leadership is often left to big businesses and innovative… Read more »

Google search
Digital

Could the latest Google changes impact your business? If your website is not up to scratch, then yes!

- September 27, 2021 4 MIN READ

Google’s latest round of changes could impact many small businesses, particularly those with slow or unresponsive websites, according to a local expert. Kynan Albassit, founder of the Australian Institute Of Internet Marketing Services, a digital marketing thought leader, says when Google changes the way it does things, it usually impacts businesses in a big way.… Read more »

SEO will help your website rank
Digital

Try these top five tips for mastering organic search

- August 24, 2021 4 MIN READ

We all know that SEO is constantly evolving, which is why it’s such a fertile (if confusing) industry – it’s pretty hard for small business owners to keep track of the changes on top of *everything* else you’re juggling. So, you outsource, writes Crystal Wong, founder of SEO consultancy Skyblue Search. Given that 90% of websites… Read more »

restech
Digital

Is ResTech the missing link in your marketing arsenal?

- August 18, 2021 3 MIN READ

The global pandemic has changed the way businesses have had to operate and pivot to new ways of working and thinking.  These pivots have altered the forecasted growth across many industries – leaving marketers with a unique challenge in learning to understand the shifts in sentiment. This results in re-adjusting strategies, often on the fly,… Read more »