cartoon design of computer update screen
Digital

From outdated to outstanding: 3 easy website design tips you can implement today

- March 10, 2022 4 MIN READ

Having a solid online presence in today’s digital-led business landscape is non-negotiable. But if your web design is sub-par you could actually be losing business as a result, writes Shayne Tilley, head of marketing at 99designs by Vista. Regardless of whether your business operates solely online or provides an in-person service, your website is often… Read more »

Young carpenter couple using digital devices to track business data
Digital

Want to gain an advantage over your competition? Data and digital are the key

- February 9, 2022 4 MIN READ

With larger businesses leading the pack in digital transformation and data-led marketing, giving small business owners the tools to have an outsized impact in their industries has never been more important, writes Darren Smith, chief product and technology officer at MYOB. In a modern economy, Australian businesses are competing in a big market and they… Read more »

Do you feel like your'e failing at SEO?
Digital

How to avoid 4 common SEO issues and get more visibility for your business in search

- January 4, 2022 3 MIN READ

Search engine optimisation (SEO) is a long-term strategy. I say this because there are so many factors to take into consideration that affect a business’ SEO score. Consequently, even the most digitally-savvy businesses have to experiment, tweak and revisit their SEO strategies over a period of months or even years. Although this sounds daunting, there… Read more »

email marketing
Digital

Four awesome tips to help perfect your marketing emails and write like an expert!

- December 31, 2021 4 MIN READ

Some people put off email marketing due to the intimidation factor. Writing sales emails requires carefully worded text free from spelling and grammatical errors as well as a degree of creative thinking. These skills are essential to having your business be perceived positively and looking professional. However, such things do not come naturally to everyone.… Read more »

self service is teh new customer experience necessity
Digital

Why you need to deliver a compelling customer experience in the age of digital-first

- December 22, 2021 2 MIN READ

Delivering a compelling customer experience in the digital age starts with a business’s website. It’s usually the first point of contact for a customer or prospect, making it the lynchpin of an organisation’s digital presence, writes Kylie Muir, practice manager, modern work and digital, Intergen. If your website doesn’t include modern features and usability options,… Read more »