online
Digital

How bricks and mortar stores faring in the online boom

- February 25, 2021 4 MIN READ

The pandemic and generational preferences are propelling online activity in Australia, according to research by Crazy Domains.  The Online State of Australia’s Small Businesses 2021 report reveals how Australian small businesses and consumers are embracing online and investigates the impact of COVID-19. With nearly half of Australia’s small businesses shifting online as a strategy to… Read more »

facebook ban
Marketing

Thanks, Zuckerberg – truly! Proof that relying on one marketing channel is bloody dangerous 

- February 22, 2021 3 MIN READ

I want to thank Facebook and Zuckerberg sincerely. I truly do. The blindsided vengeance of this past week has proven beyond doubt how dangerous it is for small businesses to rely on any marketing channel they do not fully own and control. Many were Zuckerberg-ed  into believing that Facebook loved them and would be a never-ending fountain… Read more »

social media
Marketing

How to get the best out of your social media in 2021

- February 16, 2021 4 MIN READ

A report from Hootsuite & We Are Social reveals how businesses should be approaching their social media, Hootsuite’s Daniel Lean, Manager of Customer Service APAC unpacks what you need to know. With 4.20 billion users now using social media and 2020 being the catalyst for a massive shift in how consumers use the internet to… Read more »

branding
Marketing

The 3 Ps of branding

- February 10, 2021 3 MIN READ

You’ve likely heard of the 4, 6 or even 7 Ps of a marketing mix. These extend from product, place, price, promotion, people and process to purple cow and even phone! And while those are all excellent points for marketing, they don’t quite hit the mark on branding, writes award-winning brand strategist Debbie O’Connor. Marketing… Read more »

Digital

How will customers find your business if Google pulls search from Australia?

- February 3, 2021 4 MIN READ

The Australian government’s push to make Google pay news organisations for linking to their content has seen the search giant threaten to pull out of Australia. Google Australia’s managing director Mel Silva said if the government’s proposal goes ahead, “we would have no real choice but to stop making Google Search available in Australia”. Prime… Read more »

Marketing

The fundamentals of marketing your eCommerce store

- January 15, 2021 4 MIN READ

Marketing talent and data-driven eCommerce managers are in high demand, with growing competition among online merchants to drive performance, customer conversions, and efficient customer acquisition. But not all eCommerce businesses can hire in-house marketing staff, nor does it fit every business’ structure and strategy, writes Robin Marchant, Head of Marketing APAC, Shopify. In fact, it… Read more »

Marketing

3 graphic design trends to embrace in 2021

- January 8, 2021 4 MIN READ

Given the events of 2020, pretty much everyone on the planet is ready for a fresh start. As we head into the new year, now is the perfect time to reflect, reassess and start planning for success in 2021, writes Shayne Tilley Head of Marketing at 99designs. What graphic design trends should you embrace in… Read more »