thought leader
Digital

Do you want to be a thought leader? Here is how to write pieces that pack a punch

- October 8, 2021 3 MIN READ

Small businesses are the backbone of the Australian economy but many small business founders dismiss their ability to position themselves as subject matter experts and ‘thought leaders’ who can enhance and add to wider industry debate and media commentary, Kathryn Van Kuyk, co-founder and co-CEO, Media-Wize Thought leadership is often left to big businesses and innovative… Read more »

Google search
Digital

Could the latest Google changes impact your business? If your website is not up to scratch, then yes!

- September 27, 2021 4 MIN READ

Google’s latest round of changes could impact many small businesses, particularly those with slow or unresponsive websites, according to a local expert. Kynan Albassit, founder of the Australian Institute Of Internet Marketing Services, a digital marketing thought leader, says when Google changes the way it does things, it usually impacts businesses in a big way.… Read more »

SEO will help your website rank
Digital

Try these top five tips for mastering organic search

- August 24, 2021 4 MIN READ

We all know that SEO is constantly evolving, which is why it’s such a fertile (if confusing) industry – it’s pretty hard for small business owners to keep track of the changes on top of *everything* else you’re juggling. So, you outsource, writes Crystal Wong, founder of SEO consultancy Skyblue Search. Given that 90% of websites… Read more »

ecommerce
Marketing

3 easy steps to create the best eCommerce experience

- August 22, 2021 3 MIN READ

Long before COVID-19, eCommerce was on the rise. Rapid advances in technology have meant that buying online is easier than ever before. And many Australians now turn to their mobile as their preferred way of shopping. reports Shayne Tilley, Head of Marketing at 99designs. How to create an eCommerce experience that will stand the test… Read more »