pinterest
Marketing

5 Pinterest trends that will boost your sales

- November 24, 2020 4 MIN READ

Small business owners hoping to capitalise on consumer uptake in digital sales should also consider shoppable Pins on Pinterest. The platform’s latest data reveals the per cent of ‘Pinners’ engaging with shopping surfaces on Pinterest has grown over 85 per cent in the past six months. According to Pinterest data, 63 per cent of Pinners plan to… Read more »

sales success
Growth

How to make Black Friday a sales success

- November 24, 2020 2 MIN READ

The 2020 sale season is full steam ahead with the busiest shopping days of the year just around the corner. There has truly never been a better year for small businesses to hop on the Black Friday bandwagon. With record numbers of consumers now shopping online, there is currently a huge opportunity at play for… Read more »

social media
Social Media

5 reasons social should be part of your marketing

- November 12, 2020 3 MIN READ

Using social media to market your business isn’t rocket science. Yet, surprisingly, only a minority of small business owners advertise on social media. Are they missing out on targeting a receptive audience? According to the Yellow Social Media Report 2020, one-third of Aussie consumers admit they will check out a brand’s social channels before committing to… Read more »

Man working from home in a video call
Digital

Deciding on the best video conferencing tool: Skype vs Zoom

- November 11, 2020 3 MIN READ

Around 4.2 million Australians are working from home and many are expected to continue doing so indefinitely. That’s a lot of meetings, hallway chit-chats and water cooler conversations missed! Though not a quick-fix, video conferencing tools can bring back some of this interactivity. Choosing the right communication tool going forward Whether you’re only just embracing… Read more »

black friday sales
Marketing

Getting your business in the black this Black Friday

- October 30, 2020 3 MIN READ

For retailers, November signals the looming Black Friday shopping bonanza. No longer solely a North American shopping phenomenon, it’s now a firm fixture on the Australian retail calendar and represents a significant opportunity for retailers to start peak season on the front foot, writes Gordana Redzovski is Vice President for APAC at Vend. The retail… Read more »