Updated 16 September 2020. Effective marketing is a key growth driver in your small business. If you think you don’t have to understand marketing – think again. Everyone in your small business is responsible for marketing – from the receptionist to those in the accounts department. If you don’t buy in to that principle, be… Read more »
As Melbourne moved to an extraordinary 8pm to 5am daily curfew and Stage 4 restrictions, and Victoria declared a “state of disaster”, Scott Morrison took to social media with a message for the embattled residents. “Australians all around the country are backing you in, because we all know for Australia to succeed, we need for… Read more »
As COVID-19 continues to have a global impact on the foodservice industry, Australian hospitality owners are encouraged to take some important steps to help them ride out the storm, writes SilverChef hospitality expert Ken Burgin. Hospitality owners should be looking closely at their last P&L statement to see where the impact will be felt. If… Read more »
There’s an old saying, “put your money where your mouth is”. And that’s exactly what bootstrappers do. Yet sometimes it’s the starry-eyed capital-raising young startups that seem to attract more attention than the brave bootstrappers, who are backing their idea with their own savings. Dispelling the myths As a bootstrapper of two businesses (Matchboard and… Read more »
Running a small business is time-consuming, everyone knows that, but it’s the day-to-day tasks and responsibilities that nobody thinks of which can really chew away valuable hours. Here are some top tips for how small business owners can make a few simple changes within their businesses to save their time and their money 1. Don’t… Read more »
Working in a fast-moving consumer goods company is exactly that: fast-paced, ever-changing and full of both challenges and opportunities. In the last 20 years, I have faced many barriers and obstacles that I have had to overcome. While they can be difficult to navigate and sometimes stressful, the good thing is that for each challenge,… Read more »
Growing up on a property in northern Queensland before moving to Airlie Beach in the Whitsundays, Tech Ready Women founder Christie Whitehill had something of an idyllic childhood. Days were spent riding horses and exploring nature. “At one stage I wanted to be a park ranger and idolised Ranger Stacey,” Whitehill tells KBB. Tech played… Read more »
Kayla Itsines started working for herself when she was 18. At that time she did not see herself as an entrepreneur and had no idea that in less than 8 years she would top the Forbes’ list of the world’s top social media influencers in the fitness world. But she did know what her goal was: to help and motivate women.
Market competition forces businesses to constantly keep improving, so they can be better today than they were yesterday and be better than their nearest competitors. That’s good, but it’s not enough anymore. Disruption seems to come from out of the blue and catches everybody in the industry by surprise. It’s often the strongest, most stable,… Read more »
It’s hard to build a successful small business – let’s get that out on the table right from the start. The small business graveyard is littered with dead bodies of the hundreds of millions that dared venture before you, originally filled with crazy hopes, dreams and aspirations. These googly eyes most likely blinded them from… Read more »
“My mum and stepfather instilled in me a strong sense of social justice and my stepfather was my first activist role model,” says Professor Jo Barraket, Director Centre of Social Impact, Swinburne. “I first got involved with social enterprise – in the form of community cooperatives – when I was at university. I loved them… Read more »
It is fair to say that the ACTU and the wider Union Movement in Australia are licking their wounds in the face of the recent re-election of the Morrison Coalition Government. There is no doubt the ACTU helped the coalition as enough people saw through the hyperbole of their ‘Change the Rules’ Campaign and instead… Read more »
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