Digital

9 marketing tips that will improve your small business

- September 16, 2020 5 MIN READ

Updated 16 September 2020. Effective marketing is a key growth driver in your small business. If you think you don’t have to understand marketing – think again. Everyone in your small business is responsible for marketing – from the receptionist to those in the accounts department. If you don’t buy in to that principle, be… Read more »

Business Advice

Let’s give bootstrappers the respect they deserve

- November 17, 2019 3 MIN READ

There’s an old saying, “put your money where your mouth is”. And that’s exactly what bootstrappers do. Yet sometimes it’s the starry-eyed capital-raising young startups that seem to attract more attention than the brave bootstrappers, who are backing their idea with their own savings. Dispelling the myths As a bootstrapper of two businesses (Matchboard and… Read more »

Experts

5 simple ways small business owners can save time and money

- October 24, 2019 2 MIN READ

Running a small business is time-consuming, everyone knows that, but it’s the day-to-day tasks and responsibilities that nobody thinks of which can really chew away valuable hours. Here are some top tips for how small business owners can make a few simple changes within their businesses to save their time and their money 1. Don’t… Read more »

Experts

Power List: Meet Christie Whitehill

- July 17, 2019 4 MIN READ

Growing up on a property in northern Queensland before moving to Airlie Beach in the Whitsundays, Tech Ready Women founder Christie Whitehill had something of an idyllic childhood. Days were spent riding horses and exploring nature. “At one stage I wanted to be a park ranger and idolised Ranger Stacey,” Whitehill tells KBB. Tech played… Read more »

Experts

Power List: Meet Kayla Itsines and Tobi Pearce

- July 11, 2019 2 MIN READ

Kayla Itsines started working for herself when she was 18. At that time she did not see herself as an entrepreneur and had no idea that in less than 8 years she would top the Forbes’ list of the world’s top social media influencers in the fitness world. But she did know what her goal was: to help and motivate women.

Experts

3 steps to building a successful small business

- July 9, 2019 2 MIN READ

It’s hard to build a successful small business – let’s get that out on the table right from the start. The small business graveyard is littered with dead bodies of the hundreds of millions that dared venture before you, originally filled with crazy hopes, dreams and aspirations. These googly eyes most likely blinded them from… Read more »

Experts

Power List: Meet Jo Barraket

- July 1, 2019 4 MIN READ

“My mum and stepfather instilled in me a strong sense of social justice and my stepfather was my first activist role model,” says Professor Jo Barraket, Director Centre of Social Impact, Swinburne. “I first got involved with social enterprise – in the form of community cooperatives – when I was at university. I loved them… Read more »