Features

The best Instagram tips to build your following

- November 15, 2018 4 MIN READ

“Build for people first,” says Talia Knowles-Rivas, Product Marketing Lead at Facebook and Instagram. “People expect to see content from their favourite brands. But if you want to build a following you need to build to deliver a frictionless experience. Make connections more relevant and seamless.” As social media platforms go, Instagram is still in… Read more »

Features

Is the future of advertising user generated content?

- September 2, 2018 3 MIN READ

“I believe that the world’s advertising creative can be generated by the consumers its designed to engage,” says Jules Lund, founder of influencer marketing platform, Tribe. Lund suggests its time that all brands embraced user-generated content to create bespoke ads that will resonate with their customers. Arguing that most brands are turning to social media… Read more »

Marketing

Survey finds buzz words a turn-off to small business owners

- August 30, 2018 2 MIN READ

A recent survey of Australian small business owners has revealed a loathe for buzz words such as ‘mumpreneur’ and ‘tribe’. The survey conducted by business consultant Angela Henderson found buzz words have generally lost all sense of meaning. “Business is full of buzzwords and jargon, but there are some words that really annoy people because… Read more »

Features

7 tips that will make managing your social media easy

- July 27, 2018 3 MIN READ

With more and more Australians choosing to engage with brands on social media, it’s time SMBs made sure they are part of the conversation. Having a social media presence is a vital ingredient in the marketing mix. Yet according to the Digital Opportunities for Today’s Small Business report only one in five SMBs regularly use… Read more »

Digital

8 reasons your content isn’t getting shared

- May 25, 2018 3 MIN READ

One of the frustrations about producing online content is that sometimes we just can’t get the coverage we were hoping for. Sure, we can do all the right search engine optimisation to get our content indexed in search engines but sometimes what we’re really after is for our content to be shared among our target… Read more »