Business Advice

How to drive traffic on social media

- October 16, 2020 2 MIN READ

Worldwide, there are 60 million businesses with active Facebook accounts. Four million of these currently utilise Facebook’s advertising platform (including Instagram). The majority of these businesses are small-to-medium-sized enterprises. So, how do you compete with all of this global foot traffic? A measured approach Whilst social media should be essential to your marketing mix, you do… Read more »

Features

The best Instagram tips to build your following

- October 14, 2020 4 MIN READ

Updated 14 October 2020. “Build for people first,” says Talia Knowles-Rivas, Product Marketing Lead at Facebook and Instagram. “People expect to see content from their favourite brands. But if you want to build a following you need to build to deliver a frictionless experience. Make connections more relevant and seamless.” As social media platforms go,… Read more »

ROI
Social Media

How to effectively measure ROI from social media activity

- October 6, 2020 4 MIN READ

Business growth requires financial investment, however, it can be daunting to determine how much of your business’ budget to invest in social media, especially when financially planning. As technology continues to transform the way we live, work and play, business owners know digital transformation – whether storing documents in the cloud instead of a filing… Read more »

social
Marketing

How to use social media to make a profit

- October 2, 2020 3 MIN READ

Most business owners think that the ‘key ‘ to making money on social media is by increasing engagement. After all, the platforms are quick to suggest ‘boost this post’ and ‘reach more people’. The trouble with this, is that the way engagement is measured changes regularly, writes online expert Nicola Moras. The good and bad… Read more »

Social Media

Facebook rolls out Business Suite to streamline use for business owners

- September 21, 2020 2 MIN READ

Facebook has rolled out Business Suite to give small business owners the ability to communicate more easily with their customers. Facebook Business Suite will allow businesses to reach more customers, with simultaneous posting to both Instagram and Facebook which makes staying connected easy. Business Suite will also allow users to get all their Facebook and… Read more »

social media
Marketing

How to spring clean your social media

- September 18, 2020 3 MIN READ

As of July 2020, over half the world is on social media. Perhaps you had big and bold plans to execute a new social media strategy at the start of the year, but with recent events, it’s no secret that many business plans have been completely shaken up, writes Daniel Lean, Manager of Customer Success… Read more »