Because most people are not used to having a room full of individuals paying attention to everything they say and do.
Social Enterprise Entrepreneur and Kitchen Queen, Rachel Golding, has won the Women’s Business School Award at the 2017 AusMumpreneur Awards in Sydney which took place on 25th August 2017. The award recognises Golding as an outstanding Women’s Business School student who has achieved phenomenal results in all aspects of business through her Sydney-based meal delivery service… Read more »
When targeting Chinese customers, it is essential to understand what drives them towards Australian made products or services. The Chinese market is more open than ever before and Chinese investors are more experienced in international dealings. Yet, culture remains one of the biggest obstacles in launching a successful marketing campaign or sealing a business deal.… Read more »
With the increasing amount of products and services available to consumers today, one thing hasn’t changed – you need to stand out from the pack in order to survive. The way you market your business, your product and your brand sets you apart – a successful marketing strategy is vital to a successful sales campaign.… Read more »
Eighteen years ago I started my first small business providing corporate gift services from my kitchen table. I was 24 and operating out of a small two-bedroom apartment in Melbourne, so it’s no surprise the local café became my office. Meeting prospective clients face-to-face was transformational. My story soon changed from rags to riches, when… Read more »
Ever wondered if spending time and money on PR actually works? This case study shows it can if you do it right. Roger O’Toole is a physio who runs The Melbourne Headache Centre. He uses a new technique that involves manipulating the neck through massage and pressure points and has a 90% success rate for… Read more »
Whether you are just starting out, or you have been running your small business for a while, trying to generate leads and acquire new customers is always top of mind. So, what is the easiest and cheapest way to get new customers? Well if you get media coverage you will find your customers come to… Read more »
Former TV Producer Monica Rosenfeld is now the Managing Director of a PR company. Here, she shares her insider tips to help get your small business TV coverage. When talking to potential clients wanting help with their media exposure, 90% express the desire to get free airtime on TV. A mass audience to hear their… Read more »
Blogs are a great way to expand your brand’s presence, show your authority within your industry and attract new customers. However, actually getting conversions from your blog can take time and experimentation. Perhaps you are wondering why your blog isn’t getting much traffic, or maybe why the traffic you are getting isn’t translating into new paying clients or… Read more »
Effective marketing is a key growth driver in your small business. If you think you don’t have to understand marketing – think again. Everyone in your small business is responsible for marketing – from the receptionist to those in the accounts department. If you don’t buy in to that principle, be sure that good brands… Read more »
In episode 18 of Kochie’s Business Builders, how to break into the lucrative Chinese market. Find out how a fashion designer came up with a creative cash flow solution and a self-made millionaire’s advice on building wealth.
Before you think it’s not relevant or too challenging, take a step back and consider just how drastically our personal lives have changed since the introduction of the internet. I shopped for my son’s Christmas present in December and noted blog comment on the gift options for my mother. The same can be said for… Read more »