Business Basics

How can buying dinner help a family in need?

- August 28, 2017 5 MIN READ

Social Enterprise Entrepreneur and Kitchen Queen, Rachel Golding, has won the Women’s Business School Award at the 2017 AusMumpreneur Awards in Sydney which took place on 25th August 2017. The award recognises Golding as an outstanding Women’s Business School student who has achieved phenomenal results in all aspects of business through her Sydney-based meal delivery service… Read more »

Business Basics

Are you making these mistakes trying to secure customers in China?

- August 3, 2017 4 MIN READ

When targeting Chinese customers, it is essential to understand what drives them towards Australian made products or services. The Chinese market is more open than ever before and Chinese investors are more experienced in international dealings. Yet, culture remains one of the biggest obstacles in launching a successful marketing campaign or sealing a business deal.… Read more »

Digital

How to create a successful marketing strategy

- July 28, 2017 3 MIN READ

With the increasing amount of products and services available to consumers today, one thing hasn’t changed – you need to stand out from the pack in order to survive. The way you market your business, your product and your brand sets you apart – a successful marketing strategy is vital to a successful sales campaign.… Read more »

PR

Here’s why PR works!

- July 12, 2017 3 MIN READ

Ever wondered if spending time and money on PR actually works? This case study shows it can if you do it right. Roger O’Toole is a physio who runs The Melbourne Headache Centre. He uses a new technique that involves manipulating the neck through massage and pressure points and has a 90% success rate for… Read more »

Business Basics

3 simple tips to improve your blog’s performance

- May 16, 2017 2 MIN READ

Blogs are a great way to expand your brand’s presence, show your authority within your industry and attract new customers. However, actually getting conversions from your blog can take time and experimentation. Perhaps you are wondering why your blog isn’t getting much traffic, or maybe why the traffic you are getting isn’t translating into new paying clients or… Read more »

Digital

9 marketing tips for small business

- May 7, 2017 5 MIN READ

Effective marketing is a key growth driver in your small business. If you think you don’t have to understand marketing – think again. Everyone in your small business is responsible for marketing – from the receptionist to those in the accounts department. If you don’t buy in to that principle, be sure that good brands… Read more »

Marketing

Why your business needs to be on social media

- January 30, 2017 4 MIN READ

Before you think it’s not relevant or too challenging, take a step back and consider just how drastically our personal lives have changed since the introduction of the internet. I shopped for my son’s Christmas present in December and noted blog comment on the gift options for my mother. The same can be said for… Read more »