Whether you’re a startup, small business or a large corporation, there are nine essential rules of engagement you must understand when working with the Australian media and securing coverage for your business, writes Kathryn Goater and Anthony Caruana, Co-CEO and Co-Founders of Media-Wize. If you’re not willing to accept all of these, then PR… Read more »
The importance of public and media relations for all businesses can sometimes seem nebulous. But a PR program that is well planned, successfully executed, regularly monitored and continuously adjusted can be a powerful enabler of success, writes Anthony Caruana and Kathryn Goater, Co-CEOs and Co-founders, Media-Wize PR is not a direct sales tool. The… Read more »
The digital world has completely altered our expectations. Customers now expect one-tap shopping, instant messaging, and, yes, real-time crisis communication. To help you navigate PR in the digital world, Renowned SEO authority Nick Brogden, Founder of Earned Media, shares his expertise on social media and how to take advantage and control the narrative during… Read more »
Chances are, if you’ve been keeping up with social media, the news cycle, or just in conversation with friends, family, or your team, you’ll have witnessed the incredible juggernaut that is Taylor Swift’s globally successful Eras Tour, which recently captivated audiences in Melbourne and Sydney, writes Samantha Dybac, CEO and founder The PR Hub,… Read more »
For small businesses and startups trying to secure media coverage, it is important to understand what is newsworthy. But the answer will depend on the journalist, target media outlet, and the audience. Anthony Caruana and Kathryn Goater, Co-CEOs and Co-founders of Media-Wize share how to be certain your pitch hits its target. Creating a… Read more »
As we enter 2024, small and medium-sized businesses face a rapidly changing public relations landscape. Staying ahead of the curve in PR is more important than ever for these businesses to stand out, connect effectively with their audience, and achieve sustainable growth. PR expert Candice Gersun shares some simple strategies that will help you stay… Read more »
For startups and businesses, writing an engaging media release can be a powerful tool for securing coverage of your business, products, and services. Writing a media release is part art and part science, so how can you get it right? PRs Anthony Caruana and Kathryn Goater, Co-CEO’s, Media-Wize share their top tips. PR pros are experts at… Read more »
The PR landscape is always evolving. At The PR Hub we regularly evaluate how we get the most out of our clients’ budgets, are working as strategically as possible, and, of course, delivering results. Whether you have your feet firmly planted in the ‘DIY’ camp or have chosen to stick to your strengths and… Read more »
Mastering the art of choosing whether a media pitch or a media release is the right tactic is vital, particularly for startups and small businesses striving to achieve coverage, writes Anthony Caruana and Kathryn Goater, Co-CEO’s, of Media-Wize Media pitches are useful for suggesting a story or feature idea, providing expert commentary on topical… Read more »
You’ve reached the point when you want to boost your business through a concerted public and media relations program. But what will it cost? Kathryn Goater & Anthony Caruana, co-CEOs, Media-Wize give you the lowdown. Setting a budget for a successful PR program can be as nebulous as determining the length of the proverbial piece… Read more »
The lady sitting across from me embodies humility and modesty, qualities often found in Australians who shy away from self-promotion. Fran is a woman who embarked on a new journey two years ago, leaving her job to start a coaching business. Her extraordinary skills and passion are undeniable, writes Annette Densham. Fran’s business focuses… Read more »
Working in corporate communications and public relations, business awards are very much part of the scope for many of our clients at The PR Hub and we almost always recommend them to new clients seeking to build awareness, credibility, and trust for themselves or their brand. explains Samantha Dybac founder and CEO of The… Read more »
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