Digital

9 marketing tips that will improve your small business

- September 16, 2020 5 MIN READ

Updated 16 September 2020. Effective marketing is a key growth driver in your small business. If you think you don’t have to understand marketing – think again. Everyone in your small business is responsible for marketing – from the receptionist to those in the accounts department. If you don’t buy in to that principle, be… Read more »

Features

4 budget friendly tips for media coverage

- April 18, 2019 3 MIN READ

Grabbing media attention can be an expensive exercise – but it needn’t be. While the media love to cover grand gestures and publicity stunts, it’s not for every brand. If you’ve ever seen the nightly news end with a feel-good story about the successful birth of a baby panda at a local zoo or a… Read more »

Features

Top 5 tips for doing a deal with a sports star

- November 21, 2018 4 MIN READ

Engaging a brand ambassador who is a sports star could take your brand, campaign or event to a new level. But how do you know you have the right fit, and what constitutes a good deal? Pickstar co-founder and CEO James Begley gives KBB the lowdown. Time and time again, we see one-off deals between… Read more »

Features

3 biggest mistakes startups make with PR

- September 25, 2018 2 MIN READ

PR. Potentially the two most misunderstood letters in the alphabet, but perhaps also the most powerful. And those who know business, know the power of them. Bill Gates has said that if he were down to his last dollar, he’d spend it on PR, and Richard Branson has said that it is infinitely more effective than… Read more »

Features

How small businesses can use presentations to lift their profile and attract new clients

- July 2, 2018 3 MIN READ

Andrew Klein, director of Spike Presentations; a communications expert and presentation pro, explains why ‘telling not selling’ is integral to small business success. About 10 years ago when Skype and video-conferencing technology really took off, I recall hearing doomsayers predicting the end of the conference industry. The commonly asked question was “Why would people gather… Read more »

Features

Try these 5 Easter tips to get your business hopping

- March 27, 2018 2 MIN READ

Holiday seasons such as Christmas and the new year provide a great opportunity for small businesses to boost their sales and Easter is no exception. Recent results from an IBISWorld report show Australians are set to spend $210 million dollars on chocolate this Easter. Yet you don’t have to be in the confectionary industry to… Read more »