Just a decade ago, when your mobile phone was little more than a brick in your pocket and driverless vehicles were wishful thinking, networking at business events was very important. In fact, if you didn’t go to them, your name and business were invisible to your local business community. Nowadays, with the business landscape moving… Read more »
Metrics will be familiar for most business owners. In the same way, that there are metrics for finances e.g. return on investment, liquidity ratio etc., there are also metrics that are extremely useful for digital marketing purposes. But if you’re not a marketing expert you might be stuck on knowing which metrics are most important… Read more »
“‘Never judge a book by its cover’ may be a strong life philosophy, but it’s certainly a far cry from online user behaviour. ‘First impressions count’ is likely a much more appropriate way to describe how a first-time visitor to your website will regard his or her experience,” says David Bray, sales Director at Netsuite… Read more »
As the business landscape alters and industries are disrupted, one area that grows in importance is data collection. Smart businesses realise that it is generally more costly in money and energy to attract new clients than to retain existing ones. Those companies that have the ability to analyse the data that they collect can also… Read more »
The key to any successful marketing campaign is engagement. Regardless of whether your objective is sales, sign ups, or just raising awareness, getting your message across is essential. In order to achieve this, we usually emphasise factors such as developing relevant, quality content, providing a great user experience (especially on mobile devices), and optimising content… Read more »
Growth advisor Lielette Calleja gives her tips on how to stop hoping for customers and actually cut through the noise with a great marketing strategy that will reach your online audience… In my capacity as both a business cloud accountant and growth advisor to small businesses, I often find that my clients are relying… Read more »
Understanding Search Engine Optimisation (SEO) requires understanding what search engines are trying to do for us. From an end-user point of view, their primary objective is to match user intent with high quality, relevant content. In order to deliver accurate results, search engines use complex algorithms to index and classify all of the content they… Read more »
Andrew Joyce explains how his app Found Careers went from obscurity to fame in three short years. There’s a critical time in any start-up’s lifecycle. It’s the point that you become ‘A Thing’. This might sound strange, but for everyone inside the business (especially those who’ve been there since the beginning), it’s very clear when… Read more »
Over the years the search ranking algorithms employed by companies like Google have changed a lot. The most recent iteration employs natural language learning and artificial intelligence with a strong emphasis on mobile search. Although algorithms are closed-guarded proprietary secrets, search engines provide free resources and guidelines on how to optimise content. Despite this, many… Read more »
At some point in the future most businesses will find that they outgrow their existing website and decide to build a new one. It could be part of an expansion strategy, a change of ownership, rebranding, or simply to breathe new life into your online presence. Whatever the reason, it is not something to be… Read more »
If you are a small business or organisation you’ll already be aware of how important a strong conversion rate is – it is a direct measure of the quality of your online content, its relevance, and the effectiveness of your marketing. But there’s always room for improvement and sometimes small tweaks can make a big… Read more »
The future is bright for Australia’s small retailers who can keep up with the needs of the modern shopper. It is not the beginning of the end. Or the death of retail. If you take a minute to look, you’ll see that retail in Australia has never been more vibrant or more exciting, with growing independent stores, more… Read more »
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